Many executives in the direct response industry received news on Friday that the Electronic Retailing Organization (ERA) has closed its doors. As I’ve watched and been an active participant in the industry for almost 20 years I can’t say that I’m surprised, but I’m certainly sad to see the organization go away considering what it has meant to our company over the years. Read More
In a recent article, InsideRadio reports that, despite SiriusXM’s impressive audience of 33 million subscribers, its ad-supported channels reach only 4% of people over 18 daily.
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What do Geico, Walgreens, and Home Depot have in common? They are among the nation’s top advertisers, and they continue to spend money on radio advertising. Why? Because it works.
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