Since it was originally published in 2008, Strategic Media, Inc.’s blog post, “The Top Ten Keys to Creating Great Radio Ads,” remains our most popular blog post every week. Lots of people have questions about creative, and when it comes to audio, no one knows the answers like SMI. If you would like to talk to us about tips for writing great ads, or if you would like us to evaluate your current creative, let us know. Read More
The New Year is a time to reevaluate everything—and for advertisers, this includes taking an in-depth look at your marketing strategy and reevaluating your campaign goals.
Read More
Podcasts are a rapidly expanding medium offering exciting opportunities for audio advertisers. Thinking of advertising on a podcast but not sure you’re ready to make the leap?
Read More
