U.S. ad revenues from podcasts reached a record $314 million in 2017, an 86% rise over $169 million in 2016
The Interactive Advertising Bureau (IAB) and PwC US, who conducted the research, predict that podcast advertising revenues will hit $659 million by 2020, more than doubling the 2017 total. Such strong numbers reveal that podcasts are a powerful tool for engaging audiences.
Ads read by hosts were cited as the preferred ad type, making up more than 2/3 of podcast ads in 2017. Direct response ads made up the majority of ad campaigns, followed by brand awareness ads. Read More
In a recent article, InsideRadio reports that, despite SiriusXM’s impressive audience of 33 million subscribers, its ad-supported channels reach only 4% of people over 18 daily.
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What do Geico, Walgreens, and Home Depot have in common? They are among the nation’s top advertisers, and they continue to spend money on radio advertising. Why? Because it works.
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