When it comes to direct to consumer advertising, strong creative shouldn’t just leave a lasting impression; it should propel its audience toward a purchase with a purposeful call to action.
A CTA tells the consumer what to do next, and why. They’ve heard the ad, they’re interested in the product or service, but why should they act now? Read More
Midroll has released their 2018 Podcast Listener Demographics Report, and the results align with years of data proving that—like its predecessor, radio—list
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