We’ve all heard it—the monotone radio spot voiced by the company’s founder. And if you’re the average adult who listens to over 12 hours of radio per week, you’ve probably heard it over… and over… and over.
Payne Ratner is a copywriter for Strategic Media, Inc.
The goal of direct response advertising is to motivate consumers to act. Metrics like cost per lead and cost per acquisition measure the effectiveness of an ad at achieving that goal.
“Data is the new oil,” said the Wall Street Journal in a
What can cognitive science tell us about creating effective direct response radio ads? A lot, according to Indiana University’s Dr. Rob Potter.
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