Midroll has released their 2018 Podcast Listener Demographics Report, and the results align with years of data proving that—like its predecessor, radio—listeners engage with their chosen form of audio consumption.
Podcast listeners are loyal to their favorite podcasts. Eighty-one percent of podcast listeners say they sometimes or always pay attention to podcast ads, and 60% of listeners have bought something from a podcast ad. Read More
Debunking the myth that radio is “old school” or on its way out, Nielsen’s latest Total Audience Report shows that terrestrial radio is still America’s #1 reach medium. Ninety-two percent of U.S.