U.S. ad revenues from podcasts reached a record $314 million in 2017, an 86% rise over $169 million in 2016
The Interactive Advertising Bureau (IAB) and PwC US, who conducted the research, predict that podcast advertising revenues will hit $659 million by 2020, more than doubling the 2017 total. Such strong numbers reveal that podcasts are a powerful tool for engaging audiences.
Ads read by hosts were cited as the preferred ad type, making up more than 2/3 of podcast ads in 2017. Direct response ads made up the majority of ad campaigns, followed by brand awareness ads. Read More