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A new study by Magna’s Media Trials and Vox Media shows that podcasters are one of today’s most influential figures in media. Seventy-five percent of respondents said...
The podcast medium continues to explode, with listenership growing 70% in just the past 4-5 years, Inside Radio reports. Podcasts now have well over 150 million monthly...
In a new Commspoint Influence Study by Nielsen, Audacy looked at audio across radio, streaming audio, and podcasts and evaluated audio’s ability to drive awareness,...
A new business-to-business podcast network created by iHeartMedia is offering greater opportunity for podcast advertisers. The B2B Podcast Network “will collect...
Audio marketing continues to attract advertisers for the medium’s unique strengths, including: low cost, efficacy, human connection, and ability to drive recall, Inside...
When brands place their ads on podcasts, they are increasingly reaching audiences missed by broadcast radio and TV. This is one of the key findings of “The Medium Moves...
How are listeners age 13+ in the U.S. spending their daily, ad-supported audio time? The answer may surprise you. According to Edison Research’s Share of Ear report,...
Nielsen’s latest annual Total Audience Report, which measures weekly media audiences, has revealed a surprising finding. For the first time ever, AM/FM radio...
One in four American adults have listened to a news podcast in the past month, according to a study by Triton Digital. This makes News the second most-listened to genre...
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!