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SMI Spotlight: Christina Baeten

Written by Liz Iversen

Christina Baeten, Vice President and Chief Client Officer, has a wealth of advertising knowledge honed over two decades of experience at Strategic Media, Inc. I had the opportunity…

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Culture

SMI Spotlight: Pam Wolfgram’s 24 Year Tenure

Written by Kristy Martino

Here at Strategic Media, we recently celebrated our 26th year in business. More than a major milestone, it has served as a reminder of just how much this…

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Advertising Podcasts

GoFundMe’s Winning Audio Campaign

Written by Liz Iversen

A Conversation with Dina Rickman, GoFundMe’s Senior Director of Consumer Growth GoFundMe launched an international audio advertising campaign with SMI last year, which has seen meaningful success. In…

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Business strategy collage concept. Halftone hand pressing vintage alarm clock with bullseye, deadline and business goal achievement.

Advertising Podcasts Radio

5 Ways to Win Your Seasonal Ad Campaign

Written by Liz Iversen

5 Ways to Win Your Seasonal Ad Campaign In our twenty-six year history, SMI has had tremendous success with seasonal campaigns for products and services spanning all sectors.…

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Advertising Podcasts

Keys to a Great Testimonial Ad

Written by Liz Iversen

Keys to a Great Testimonial Ad Great ads tell stories, and testimonials can be a powerful way to tell a bite-sized story in an impactful way that motivates…

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Male radio presenters having a great time in a studio

Advertising Podcasts

How to Create Great Host-Read Ads: 8 Tips for Peak Performance

Written by Kristy Martino

Top Tips for a High-Performing Host-Read Podcast Ad Host-read podcast ads work because they leverage something no other channel can replicate: trust between the host and their audience.…

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Close-up of a woman's ear and hand through a torn hole in the paper. Yellow background, copy space. The concept of eavesdropping, espionage, gossip and tabloids.

Advertising Podcasts Radio

How to Create Great Audio Ads: 10 Proven Tips for Peak Performance

Written by Kristy Martino

Audio advertising has evolved far beyond traditional radio. Today, brands reach listeners across broadcast, streaming platforms, podcasts, and smart speakers—yet the fundamentals of what makes an ad effective…

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Culture

SMI’s Kristy Martino Champions Human Creativity at CopyCon 2026

Written by Liz Iversen

Each year, writers, marketers, strategists, and creatives unite at CopyCon, “the largest event dedicated to the power of words to build business.” This year, SMI’s own Creative Lead…

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Close-up of a hand placing a red pushpin on a printed map

Advertising

Is Geo-Targeting the Best Approach for Your Brand?

Written by Liz Iversen

Geo-targeted campaigns have transformed how marketers allocate budgets. By focusing messaging on specific regions, marketers can improve relevance, reduce wasted impressions, and even increase return on investment. Location-based…

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