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This fall, sports fans may be in for a treat. If all goes as planned, the regular NFL season will coincide with the NBA playoffs, NHL playoffs, Major League Baseball...
iHeartMedia has launched Black Information Network, the first 24/7 national and local all-news audio service for the Black community. BIN is dedicated to providing...
In an article titled, “Attribution Today, Tomorrow—and Forever,” Results Magazine asked media leaders to weigh in on the three most important factors advertisers need...
AM/FM radio remains the nation’s leading audio platform, according to Edison Research’s latest ”Share of Ear” study. AM/FM radio holds 43% of the total time spent...
Reflections of Being a Business Owner on The 20th Anniversary of Strategic Media When I started Strategic Media, Inc. 20 years ago, I didn’t have a five- or ten-year...
Radio has emerged as not only an important source of news amidst the COVID-19 pandemic, but as a wellspring of comfort. Music-formatted stations have adjusted to “the...
What’s the secret to a winning ROI? Great creative messaging and the right medium. In a webinar titled “Tried-and-Tested Strategies for DR Advertising from Radio to...
In a webinar last Thursday as part of the iHeartPodcast Network Speaker Series, Tenderfoot TV Co-Founders Payne Lindsey & Donald Albright discussed the...
Amidst a weekend of protest and outrage fueled by the death of George Floyd, iHeartMedia leaders spoke out. “We stand with the Black community and the country,” wrote...
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