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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”

— Andrea Gonzalez, Skylight Frame

Why Audio Is a Powerhouse Medium

Why Audio Is a Powerhouse Medium

Audio may be advertising’s most underutilized medium. A 2021 study from WARC found that consumers spend 31% of their media time with audio, but audio only accounts for...

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Why SMI Advertises on Sports Stations

Why SMI Advertises on Sports Stations

Sports stations have proven an effective medium for many of SMI’s clients, including top national brands. I asked SMI’s Senior Media Buyers Pam Wolfgram and Josh Knock...

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Want to Advertise on Podcasts?

Want to Advertise on Podcasts?

With so many podcasts to choose from, breaking into the medium as an advertiser can be intimidating. Luckily, SMI’s Podcast Team are experts on the vast podcast...

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Subscribe to our posts

Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!