With so many podcasts to choose from, breaking into the medium as an advertiser can be intimidating. Luckily, SMI’s Podcast Team are experts on the vast podcast...
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
2022 NAB Marconi Radio Award Finalists Announced
The finalists for the 2022 NAB Marconi Radio Awards have been announced. Named after inventor and Nobel Prize winner Guglielmo Marconi, the awards honor radio stations...
Increase Ad Frequency for Greater Engagement
Want proof that audio advertising works? Here it is. A new study conducted by Alter Agents in partnership with Audacy and Spark Foundry found that ad engagement...
Four Massive Benefits of AM/FM Radio
A marketing email from SiriusXM recently asked subscribers, “Why waste your time with AM/FM radio?” At SMI, we agree that SiriusXM is a powerful tool, and we use it for...
The Best Ad Strategy in an Economic Downturn
What’s the best advertising strategy in an economic downturn? Although advertisers’ instincts may be to reduce ad spend, that strategy can have negative consequences. I...
Thinking about Advertising on Radio or Podcasts?
With over 15 years of experience as SMI’s Director of Client Services, Christina Baeten is a wealth of knowledge on all things related to radio and podcast advertising....
Why Big Pharma is One of Radio’s Fastest Growing Ad Categories
Until recently, there were few pharmaceutical ads on radio. But pharma ad spending in 2021 reached $126 million, a 2.5X increase over 2018’s $49 million. Why the sudden...
Should Podcast Advertisers Expand to AM/FM Radio to Grow Reach and Sales?
Should podcast advertisers expand their marketing channels to include AM/FM radio? According to a new study Cumulus Media in conjunction with The Harris Poll, the...
Appeal to the Emotions for Effective Radio Commercials
Marketers know that great creative is important. According to Pierre Bouvard, Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group, “50-70% of...
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Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!