With over 15 years of experience as SMI’s Director of Client Services, Christina Baeten is a wealth of knowledge on all things related to radio and podcast advertising....
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
Why Big Pharma is One of Radio’s Fastest Growing Ad Categories
Until recently, there were few pharmaceutical ads on radio. But pharma ad spending in 2021 reached $126 million, a 2.5X increase over 2018’s $49 million. Why the sudden...
Should Podcast Advertisers Expand to AM/FM Radio to Grow Reach and Sales?
Should podcast advertisers expand their marketing channels to include AM/FM radio? According to a new study Cumulus Media in conjunction with The Harris Poll, the...
Appeal to the Emotions for Effective Radio Commercials
Marketers know that great creative is important. According to Pierre Bouvard, Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group, “50-70% of...
Podcast Growth Explodes in the Last Two Years
Podcast titles and podcast episodes have both increased by nearly 200% over the last two years, according to Nielsen’s Podcasting Today report. Half of daily podcast...
AM/FM Radio Grows Sales +11% for a National Office Supplies Retailer
In today’s economy, is AM/FM radio still an effective means of generating sales for retailers? A recent Nielsen study for a national office supply retailer set out to...
Consumers Perceive Radio & Podcast Hosts As Relatable, Trustworthy & Authentic
Consumers perceive radio and podcast personalities as “highly relatable, trustworthy and authentic,” according to a new study by Magid. The study, “Exploring The...
Advertisers, Looking to Reach 18-to-35-year-olds?
16% of consumers plan to listen to more podcasts in 2022, and that growth will be driven by Gen Zs and Millennials, reports YouGov. 23% of consumers aged 18-24 and 23%...
How to Grow Your Campaign with Digital Audio
Digital ad revenue in the U.S. jumped 35% to reach $189 billion last year, the biggest year-over-year increase since 2006. Digital audio advertising, including podcasts...
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