A case study by Katz Radio Group and attribution provider AnalyticOwl gives marketers one more reason to love radio: its effect on web lift. In 2020, a major consumer...
Radio Delivers Impressive Web Lift
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
Winter Outings Boost Mental Wellness at SMI
Research shows that spending time outdoors is crucial for maintaining our health. This year, with COVID negatively impacting on our mental health, Strategic Media,...
Talk Radio Legend Rush Limbaugh Dies after Battle with Cancer
"Rush Limbaugh" by Gage Skidmore Conservative talk radio host Rush Limbaugh has died at age 70 after battling stage 4 lung cancer. Limbaugh was widely credited with...
Corporate Leaders’ Predictions for the Post-Pandemic World
About 38.3 million Americans have received at least one dose of the COVID-19 vaccine, according to the New York Times. As COVID-19 vaccination rates increase and the...
Radio Is Most Trusted Media, Study Finds
Radio is the most trusted medium, according to a Katz analysis of the latest MRI-Simmons COVID-19 Consumer Insights Study. 67% of adults rate radio as trustworthy or...
Money Spent on Super Bowl Ads Would be Better Spent on Audio
Television advertisers paid an average of $5.5 million for a 30-second spot during the Super Bowl. That money would go a long way with audio — and be better spent....
Celebrate Black History Month With These 5 Podcasts
February marks Black History Month, and what better way to honor Black voices than by listening? Tune into these five podcasts to be a part of some of the most...
Want to “Pandemic-Proof” Your Advertising? Try Podcast.
Pierre Bouvard, Westwood One Chief Insights Officer, and ad tech company Magellan AI analyzed podcast ads on the top 400 podcasts through the third quarter of 2020....
Streaming Radio Listenership Surged in 2020
Radio listenership surged in the U.S. in 2020, growing at the fasted rate it has seen since 2002, Inside Radio reports. Increased listenership has been attributed to...
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