A new Caravan survey from Engine Insights found 91% of vehicle owners believe it is important to have radio in their dashboard, and 72% say it is indispensable or very...
In-Car Radio “Very Important” to Most Millennials
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
SMI’s Payne Ratner Finalist in Machigonne Fiction Contest
Payne Ratner has been writing ads for 30 years. Outside of work, he is a playwright and fiction writer who was recently named a finalist in the Machigonne Fiction...
2021 Podcasting Revenue Expected to Exceed One Billion Dollars
The Interactive Advertising Bureau predicts the podcast industry’s annual revenue will exceed $1 billion in 2021. “Video has gotten much of the attention, but digital...
Radio Reaches More Consumers Than Any Other Medium
The pandemic may have altered media consumption habits, but radio held strong as the #1 reach medium. Nielsen’s latest Total Audience Report shows that radio reached...
Advertisers Are Listening to Podcasts, Making Them Podcast Ad Buyers
Nearly two-thirds (63%) of advertisers listen to podcasts at least once a week, and 56% listen multiple times a week, according to the inaugural Podcast Advertising...
What Happens When a Major Advertiser Replaces TV with Radio?
A new case study by Nielsen Media Impact shows what happened when a major brand that was advertising on TV went all-in on radio instead. According to Cumulus Media...
Spotify Launches EQUAL to Amplify Women’s Voices
March is Women’s History Month, and Spotify has committed to amplifying women’s voices by launching EQUAL, an online hub designed to spotlight the work women are doing...
Podcast Audiences Larger and More Diverse Than Ever
Podcast listenership continues to rise. According to the annual Infinite Dial report from Edison Research and Triton Digital, the number of Americans who listen to...
Podcast Academy Announces 164 Nominees for First-Ever Awards for Excellence in Audio
The Podcast Academy, an industry association looking to establish the premiere awards program for the fast-growing world of podcasts, has announced the nominees for its...
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