According to a blog post by Entercom Insights, connected cars offer opportunities for advertisers that go beyond geo-targeted ads or customized coupons based on past...
The Future of Advertising in Connected Cars
read more
newsroom
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!
“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
Audio Is Most Immersive Media, Study Finds
An Entercom-commissioned study by market research firm Alter Agents shows that audio is more immersive than other media, including linear TV, video, and social media....
The Most-Listened to Radio Stations From 20 Years Ago and Today
How do today’s top 20 radio stations compare to the most-listened to stations 20 years ago? Radio and ratings historian Chriss Huff compiled a side-by-side comparison...
Podcasting Is More Diverse than US Population
The podcast medium’s audience is now more diverse than the U.S. population overall. According to an analysis by Nielsen, 41% of monthly podcast listeners aged 18 and...
Strategic Media’s Liz Iversen Finalist for Maine Chapbook Series
Want to know how to create a great radio ad? It’s actually very easy, find a great writer. I can guarantee you that you’ve heard a radio ad for one of Strategic Media’s...
Radio Joins Fight for Coronavirus Vaccine Education
The federal government is launching a $250 million public education campaign to encourage Americans to take the coronavirus vaccine. According to the New York Times,...
Howard Stern Signs 5-Year Contract with SiriusXM
Photo Credit: "Howard Stern" by vobios Radio host Howard Stern has extended his contract with SiriusXM for five years in a deal estimated to be worth as much as $100...
Radio Tops Share of Ear, but Podcasting & Streaming Close In
2020 has altered media consumption habits, but one thing remains constant: Americans spend more time with broadcast radio than any other audio medium. Edison Research’s...
71% of Americans Have Returned to Commuting
According to the Federal Reserve data, commuters now outnumber work-from-home employees by nearly four to one. In October 2020, 71% of U.S. workers commuted to work...
Subscribe to our posts
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!