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iHeartRadio and SMI Support LGBT+ Community
June 2020 was a Pride Month unlike any other. Pride parades and celebrations were canceled or shifted online due to COVID-19, and nationwide protests against racism and...
Fall Sports Lineup Offers Unprecedented Opportunity for Audio Advertisers
This fall, sports fans may be in for a treat. If all goes as planned, the regular NFL season will coincide with the NBA playoffs, NHL playoffs, Major League Baseball...
iHeartMedia’s Black Information Network Is First of Its Kind
iHeartMedia has launched Black Information Network, the first 24/7 national and local all-news audio service for the Black community. BIN is dedicated to providing...
SMI Experts Featured in Results Magazine
In an article titled, “Attribution Today, Tomorrow—and Forever,” Results Magazine asked media leaders to weigh in on the three most important factors advertisers need...
Despite Pandemic, AM/FM Radio Is the Nation’s Top Audio Platform
AM/FM radio remains the nation’s leading audio platform, according to Edison Research’s latest ”Share of Ear” study. AM/FM radio holds 43% of the total time spent...
Seven Strategies for Success
Reflections of Being a Business Owner on The 20th Anniversary of Strategic Media When I started Strategic Media, Inc. 20 years ago, I didn’t have a five- or ten-year...
Radio Broadcasts Comfort the Nation
Radio has emerged as not only an important source of news amidst the COVID-19 pandemic, but as a wellspring of comfort. Music-formatted stations have adjusted to “the...
A Winning Solution for Advertisers: Great Creative + Radio = Top ROI
What’s the secret to a winning ROI? Great creative messaging and the right medium. In a webinar titled “Tried-and-Tested Strategies for DR Advertising from Radio to...
The Unique Power of Podcast Advertising
In a webinar last Thursday as part of the iHeartPodcast Network Speaker Series, Tenderfoot TV Co-Founders Payne Lindsey & Donald Albright discussed the...
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