If you have a stake in the world of radio advertising, you’ve likely heard about the sweeping change affecting Nielsen’s rating methodology next year. This month, the...
Nielsen’s Three-Minute Qualifier is the Start of Something Big
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
The Value of Giving
Since opening our doors twenty four years ago, giving back has been a core value that CEO Jeff Small has instilled not only in the ethos of the business but in the...
An Ode To Payne: Good Luck, Friend!
After more than a decade of writing some of the most influential audio spots in the country, our longtime copywriter, Payne Ratner, is retiring. A prolific...
IQBAR Takes Over DearMedia IRL 2024
When SMI approached IQBAR to expand their Podcast partnership and participate in a dynamic snack installation at this year’s Dear Media IRL event, the brains behind...
How to Get the Best Out of Your Agency: A Rough Guide for Advertisers
We’re all familiar with the old adage, the customer is always right, but what does it mean if we truly believe our clients are always right? Working under such an...
A Brief History of the PSA
Whether your introduction to the world of public service announcements was kicked off by a crime-fighting dog or skillet-welding Rachel Leigh Cook, PSAs have...
BRAND SAFETY IN THE AGE OF AI
WALKING THE TIGHTROPE Now more than ever, brands are at the mercy of political and societal issues. As they should be, considering they seek to acquire us as customers....
Meet Stanley: How SMI’s Proprietary O.S. is Supercharging the Media Landscape
Jeff Small never could have imagined at the time how his passion for swimming would inspire the development of a revolutionary media operating system, but good ideas...
SMI at Podcast Movement 2024
SMI at Podcast Movement 2024 SMI’s Leadership and Podcast Teams are heading to our Nation’s Capitol later this month to attend what’s billed as “podcasting’s most...
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