The average CPM (cost per thousand) of a 60-second podcast ad rose 2% in 2022. Podcast CPMs for a 60-second spot were $23.87 in 2022, up from $23.30 in 2021, according...
Podcast CPMs Rose in 2022, but SMI Finds Opportunity
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
Media Inflation is Drawing More Advertisers to Radio
Kantar released its Media Trends & Predictions 2023 report and the future of radio looks bright. Some advertisers have already shifted from TV to radio, a less...
How SMI Promotes Brand Safety for Our Clients
Big brands are making a return to audio, in large part due to the continued explosion of podcasts. Advertisers are excited about the effectiveness of podcast...
Why Audio Is a Powerhouse Medium
Audio may be advertising’s most underutilized medium. A 2021 study from WARC found that consumers spend 31% of their media time with audio, but audio only accounts for...
Political Media Buying to Reach $10.2 Billion in 2022
Mid-term political ad spend is set to outpace the 2020 presidential election. PQ Media estimates that political campaigns will spend $10.2 billion in 2022. Inside Radio...
Listeners Trust Local Radio, Study Finds
Listeners trust the news they receive from local radio, according to an online survey among 2,000 weekly local news consumers conducted earlier this year. The Radio...
2022 Political Ad Spend Tops $6 Billion
The political ad season is ramping up. According to Inside Radio, “AdImpact has tracked $6.15 billion of political ad spending so far and says 2022 has officially...
Why SMI Advertises on Sports Stations
Sports stations have proven an effective medium for many of SMI’s clients, including top national brands. I asked SMI’s Senior Media Buyers Pam Wolfgram and Josh Knock...
Want to Advertise on Podcasts?
With so many podcasts to choose from, breaking into the medium as an advertiser can be intimidating. Luckily, SMI’s Podcast Team are experts on the vast podcast...
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Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!