Global media company Team Whistle set out to study Gen Z’s and Millennials’ relationships to podcasts. Their key takeaway? “Podcast listening is an active, engaged, and...
Podcasts’ Active Listeners Primed for Brand Messaging
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
Reach High-Income Consumers Who Buy Green with Radio
Radio is an important medium for environmentally conscious consumers—especially those with high incomes. As Inside Radio reports, adults aged 18–44 with incomes of...
Radio Listeners Likely to Spend More This Holiday Season
The economy will affect holiday shopping this year, but AM/FM radio listeners will spend more than the average. That’s according to a recent Nielsen study of 1,000...
Want a Winning Podcast Ad? Have the Host Read It
A brand lift survey by Stitcher, Midroll and Signal Hill Insights set out to tackle this question: Do host-read podcast ads outperform announcer read ads? The answer? A...
Take Advantage of Radio Advertising’s Declining 2020 Rates
Radio ad rates are falling. As Inside Radio reports, the average network radio ad rate per 30-second spot in 2020 is expected to be nearly 20% less than it was a year...
SMI CEO Jeff Small to Speak at SubSummit
SubSummit, the world’s largest direct-to-consumer subscription conference, goes virtual this year! The 3-day event Nov. 11-13 will feature over 100 speakers and over 40...
Want Triple the Lift of Your TV Ads? Advertise on Radio.
Radio has long been touted as the medium with the #1 reach. But now, advertisers have even more reason to love radio. In a historic new Nielsen study in which actual...
Want Music on Podcasts? You May Be in Luck
You may soon be hearing a lot more copyrighted music on podcasts. The current process for playing music on podcasts is complicated and often expensive, as podcasters...
In-Car Radio Listening On The Rise
In-car radio listening is on the rise as more people return to work outside the home. According to a survey of more than 27,000 radio listeners in the U.S. and Canada,...
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