We wrote last week about how adding AM/FM radio to Pandora and Spotify buys can triple your campaign’s reach. Now, a new blog post by Cumulus Media/Westwood One Chief...
Network Radio Generates Greater Reach Than TV or Digital
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— Andrea Gonzalez, Skylight Frame
Audio advertising will grow 25% this year, predicts GroupM
Audio advertising revenue is growing faster than originally predicted by GroupM. The ad giant expects audio ad revenue to grow 25% this year, a marked increase from the...
Advertisers, Want Massive Reach? Add AM/FM Radio to Pandora & Spotify Buys
Are you advertising on Pandora or Spotify but not on AM/FM radio? If so, you’re likely missing out on substantial reach. According to Edison Research's Q1 2021 “Share...
Radio Prepares to Bring People Together Again
With over half of Americans at least partially vaccinated, many are excited for the return of live events. The radio industry is among those planning to bring live...
Winning Ad Campaigns Are an Art & a Science
Everyone knows that great creative is essential for a successful ad campaign. But less understood is how data and analytics can inform creative to guide marketers...
Introducing TikTok Radio
TikTok, SiriusXM and Pandora have teamed, giving us one more thing to be excited about this summer: TikTok Radio. The full-time music channel will feature exclusive...
Radio Reach on the Rise
The results of Nielsen’s latest PPM survey are in. For the third straight month, radio’s weekly reach has increased, hitting its highest level since March 2020. Radio...
Radio Revenue Expected to Reach Double-Digit Growth in 2021
We recently wrote about podcast advertising’s massive revenue gains. Now, analysts at eMarketer predict traditional media will also experience impressive growth....
Podcast Audiences Don’t Mind Ads, Study Finds
People love podcasts. Podcast listenership continues to rise. And now, a new study by Cumulus Media and Signal Hill Insights offers numerous reasons for advertisers to...
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