A great year is in store for podcast advertising. If you haven’t invested in podcast advertising yet, these predictions from iHeart executives will give you reasons to...
4 Reasons to Advertise on Podcasts in 2022
read more
newsroom
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!
“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
What’s Ahead for Radio in 2022?
What’s in store for audio advertising in 2022? Inside Radio asked industry leaders to talk about the trends they predict for the new year. Here are some key highlights....
Financial, Travel, and Automotive Advertising Make a Comeback
Ad spending is making a comeback in several industries that were negatively impacted by the pandemic, including financial services, travel marketing, and automotive....
Happy Holidays from SMI
In many ways, 2021 was a milestone year for the SMI team. We broke new ground in give-back initiatives, with a five-year pledge to the Travis Mills Foundation. We...
The Year in Audio
2021 was a big year in audio. Podcast listenership continued to soar, smart speaker usage surged, and radio was proven to be the most trusted medium. Read on for the...
Want to Reach Engaged Media Consumers? Advertise on Audio.
Today’s ad industry increasingly focused on impressions, and many advertisers place tremendous weight on the number of impressions an ad will receive. But advertising...
Local Advertisers Lack Awareness of Digital Audio Advertising
A new report from Borrell called “How Local Marketers View Streaming Audio” found that local advertisers were twice as likely to advertise on local radio than to...
2021 Radio Mercury Award Winners Announced
The winners of the 2021 Radio Mercury Awards, the only competition exclusively devoted to radio and audio, have been announced! This year, 49 radio/audio spots and...
Want a Great Audio Ad?
What’s the most important element of any ad campaign? The creative. Superior creative delivers 3-4X the return on investment, according to Cumulus Media and Westwood...
Subscribe to our posts
Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!