Although influencer marketing is most commonly associated with social media, endorsed radio and podcast ads also fall under the influencer advertising umbrella. As...
Influencer Marketing Expected to Exceed $4 Billion in 2022
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
Inaugural Sports Podcast Awards Set for February 2022
Sports podcasters, is your show worthy of an award? Nominate it today for the first-ever Sports Podcast Awards. Benchmark’s inaugural Sports Podcast Awards is accepting...
Radio Ad Campaigns Deliver Impressive Web Lift for Legal Services
We recently wrote about why finance brands should advertise on radio. Now, a new report shows how the legal services sector can also benefit from radio advertising....
Music Consumption up 14% in First Half of 2021
In 2021, people are listening to more music: more streaming audio, more radio, and more vinyl. According to MRC Data’s 2021 U.S. Midyear Report, presented in...
5 Tips for Great Audio Ads
In a webinar by Audacy last week titled “Audio Creative Guide for Advertisers,” marketing industry experts spoke on how to create radio and podcast ads resonate with...
Three Techniques for Effective Radio Commercials
Note: This article was originally published March 13, 2014, and has been updated to reflect changes in the industry. (previous post for reference) Radio has been called...
Why Finance Brands Should Advertise on Radio
Is your brand in the financial services category? If so, here’s why you should advertise on radio. A new study conducted by market researcher MESH Experience and...
So You Want to Be a Podcaster? Apply to iHeart’s Podcast Mentorship Program
iHeartMedia has launched the NextUp Initiative, a new podcast boot camp designed to bring more up-and-coming and underrepresented creators into podcasting. Participants...
Travel Industry Ramps Up Podcast Ad Spend
Travel companies spent nearly $900,000 on podcast ads in May, roughly doubling their April podcast spend and surging 244% above 2021’s monthly averages, reports...
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