For decades, Coca-Cola has utilized the radio medium to spread its message to consumers. Now, as audio gains renewed popularity among marketers – in part due to...
Coca-Cola’s Secret Ingredient for Successful Audio Advertising
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
Everyone Is Listening to Spoken Word Content. Here’s Why
Spoken word’s share of audio listening rose 30% over the last six years – and 8% in the last year alone, according to the Spoken Word Audio Report from NPR and Edison...
Why Advertising on Radio Is a Must This Holiday Season
For many of us, the 2020 holiday season will look a bit different. Smaller gatherings, virtual events, more online shopping, and local shopping are some of the trends...
2020 Radio Mercury Award Winners Offer Creative Time Capsule
The winners of the 2020 Radio Mercury Awards have been announced, and the top creatives present a “time capsule” of the moment. The winners for Best Creative Radio Spot...
Howard Stern Negotiating $120 Million Contract with SiriusXM
"Howard Stern" by B.Norton is licensed under CC BY 2.0 Radio shock jock Howard Stern is reportedly close to signing a new deal with SiriusXM that would boost his pay to...
Advertisers, Want Massive Reach? Try Radio Along with Podcasting
Savvy marketers know that radio is the medium with the #1 reach, but podcasts are becoming increasingly valuable for reaching consumers. Podcast listeners are spending...
Want to Pivot Your Marketing Strategy? Here’s How.
At Strategic Media, Inc., we know that effective advertising requires two things: great creative messaging and the right medium. In today’s shifting marketing...
Radio’s New Multi-Faceted Approach to Branding
As radio settles into its role as a source of comfort during the COVID-19 pandemic, the tone of radio may be shifting. There may be “less shtick for a while and a...
Millions of Free Podcast Episodes Now Available on Amazon Music
You can now listen to millions of free podcast episodes from more than 70,000 shows on Amazon Music. Find shows from an array of publishers including iHeartMedia, NPR,...
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