In a company video, Cumulus Media/Westwood One’s Chief Insights Officer Pierre Bouvard presented new data on consumer driving, COVID sentiment, and radio audience...
Radio Audiences Recover as COVID Concerns Drop
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
5 Tips for an Effective Marketing Campaign
The recently released Audio Planning Guide from Cumulus Media/Westwood One is an essential tool for advertisers looking to make informed media buys. According to Pierre...
More Growth Ahead for Streaming Audio and Podcasting
Streaming audio/podcasting is expected to be one of the top growing media channels in 2022, according to marketing research firm Borrell. Streaming audio/podcasting...
Ryan Seacrest Signs 3-Year iHeart Deal
(Photo Credit: Jyle Dupuis) Media mogul Ryan Seacrest has signed a new 3-year deal with iHeartMedia that will keep him on the radio through Dec. 31, 2025. During that...
Announcing the 2021 Radio Mercury Award Finalists
The finalists for the 2021 Radio Mercury Awards have been chosen, and this year, 149 radio/audio spots have made it to the final round. The award honors the best in...
SMI Pledges $500,000 to Travis Mills Foundation
On September 11, 2021 we paused to reflect on the tragic events that occurred twenty years ago. Much has happened since, but one thing is certain, our Strategic Media...
Podcasts Reach 57 Million U.S. Adults Each Week
Just how many people do podcasts reach? According to a survey by MRI-Simmons, podcasts reach 23% of U.S. adults, or 57 million listeners, each week. The survey of...
Radio Audiences are Becoming More Upscale
We recently wrote about how podcast listeners are younger, more educated, and more likely to have higher incomes than TV viewers. Now, research shows that radio...
Audacy Special Spotlights Mental Health
Audacy’s fifth annual I’m Listening mental health awareness program will unite artists, athletes, and medical specialists for conversations about mental health. The...
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