According to the Federal Reserve data, commuters now outnumber work-from-home employees by nearly four to one. In October 2020, 71% of U.S. workers commuted to work either every day or on some days, and 56% of Americans commuted to work daily
This is good news for radio advertisers, since the car and the workplace are the top locations for radio listening.
Proof that radio audiences are listening can be found in the latest Nielsen update, which shows AM/FM radio listening has returned to pre-pandemic levels. As Inside Radio Reports, AM/FM radio’s November weekly reach is now 97% of what it was in March. And the last two months have seen a surge in morning drive audiences.
To find out how you can get your brand’s commercial on the radio and reach target audiences on their commutes, contact SMI today.