The Best Data Event of The Year Success can be a surprisingly difficult metric to measure without the right visualization tools. That’s where Tableau comes in. Tableau...
Tableau Conference #Data24: SMI Heads to San Diego to Talk Numbers
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
Give Your Brand a Voice: Media Buying
Give Your Brand a Voice: (Part 1) Media Buying Keeps the Pulse on All Things AudioWhen it comes to audience targeting, nimbleness, and reach–the evidence is clear:...
Radio Makes The Deepest Link to Emotion, Study Finds
Direct Response advertising means exactly that; the creation and execution of sharply focused ads that elicit an immediate action. A successful branding campaign comes...
Why True Crime Podcasts Are Great for Advertisers
In a study of over 450 of the top podcasts, Pew Research found that True Crime tops the list when it comes to the biggest shows. Of the top podcasts examined, 24% were...
How to Reach B2B Decision-Makers with Audio
Research shows that only 5% of businesses are in-market for a product at any given time. So how can B2Bs market to other businesses effectively? The key, according to...
Reach Twice the Audience of a Super Bowl Ad with Radio
Marketers paid a reported $6.47 million for a network TV spot aired during the Super Bowl, reaching over 100 million viewers for 30 seconds. What might have been a...
AM/FM Radio Ads Boost App Downloads
In an effort to increase app downloads, Audacy recently launched a multi-media audio campaign across broadcast radio, digital streaming platforms, and podcasts. The...
Radio Has an “Enduring Role” in Marketing Effectiveness, Study Finds
Radio has an “enduring role” in marketing effectiveness, concludes a new study by Peter Field, marketing expert who, along with Les Binet, has been dubbed one of the...
Radio Listenership Holds Strong Despite Shifting Media Landscape
Broadcast radio—which has existed for well over a century—continues to show remarkable resilience. Despite the rise of satellite radio, streaming audio, and podcasts,...
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