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Branding

BRAND SAFETY IN THE AGE OF AI

Written by Kristy Martino

WALKING THE TIGHTROPE Now more than ever, brands are at the mercy of political and societal issues. As they should be, considering they seek to acquire us as…

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Advertising Branding

Give Your Brand a Voice: Creative

Written by Kristy Martino

Give Your Brand a Voice: (Part 2) Creative Sends the Right Message Cultivating a brand voice with staying power takes a hearty combination of research, data, and testing…

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Professional microphone in radio station studio and on air sign

Branding

Give Your Brand a Voice: Media Buying

Written by Kristy Martino

Give Your Brand a Voice: (Part 1) Media Buying Keeps the Pulse on All Things Audio When it comes to audience targeting, nimbleness, and reach–the evidence is clear:…

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Branding

5 Brands That Changed Their Image (and One That Should)

Written by smi

There’s an old joke about a couple who drove down a country road, got in an argument, and stubbornly gave one another the silent treatment until they passed…

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Newsroom

Browse by Topic

BRAND SAFETY IN THE AGE OF AI

Give Your Brand a Voice: Creative

Give Your Brand a Voice: Media Buying

5 Brands That Changed Their Image (and One That Should)

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