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SMI’s Kristy Martino Champions Human Creativity at CopyCon 2026

Written by Liz Iversen

Each year, writers, marketers, strategists, and creatives unite at CopyCon, “the largest event dedicated to the power of words to build business.” This year, SMI’s own Creative Lead…

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Black couple, road trip or freedom in car travel on summer love holiday adventure or location vacation. Smile, happy and trust bond man or comic woman singing to dance music with energy or sunglasses

Advertising Culture Radio

Understanding Today’s Core Listening Audiences

Written by Kristy Martino

A winning audio strategy begins with understanding who is actually listening—and how they engage. Today’s most dynamic growth audiences include Black Americans, Hispanic/Latinx listeners, Gen Z, and single…

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Culture

SMI Attends SXSW

Written by Liz Iversen

Hero image courtesy of SXSW SMI Attends SXSW Every March, the worlds of tech, film, music, education, and culture collide at the South by Southwest Conference & Festival,…

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Culture Podcasts

An Interview with the Podcast Hosts of National Park After Dark

Written by Liz Iversen

When Danielle LaRock and Cassie Yahnian of National Park After Dark first started their podcast, “we thought it was going to be a true crime podcast,” says Cassie.…

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A banner that reads AI vs Humanity, promoting CopyCon 2026.

Culture

SMI’s Kristy Martino to Keynote CopyCon 2026

Written by Liz Iversen

Strategic Media Inc. is proud to announce that our Head of Creative Development, Kristy Martino, will serve as the opening keynote speaker at CopyCon 2026! On April 24,…

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A woman with short dark hair wearing an orange sweater smiles cheerfully for the camera. She is wearing headphones and holding her cell phone in her left hand. Her right hand is raised in a cheer.

Advertising Culture

2025 Creative Highlights: Top Performers and Favorite Ads

Written by Liz Iversen

2025 Creative Highlights At Strategic Media, Inc., 2025 was a landmark year for the Creative Team. We wrote 165 original ads, produced over 500 ads, 40 versions of…

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Back View Of Man Looking at 3D Cyberspace With Animated Social Media Interfaces, Online Video Games, Viral Videos, Internet Content. Visualization Of Male Enthusiast Surfing Computer Network

Advertising Culture

This is Your Brand on GLP-1

Written by Kristy Martino

There’s something distinctly human about the search for the magic pill. Diet culture has churned out plenty of contenders: from amphetamine-laden capsules and tablets to the over-the-counter appetite…

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A windshield view of overjoyed parents and son in car, chatting and laughing

Culture Radio

Radio Is the Cornerstone of Community

Written by Liz Iversen

In a world dominated by optimized content, personalized algorithms, and A.I. slop, the relevance of radio is a testament to the power of simplicity and communication throughout humanity.…

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A hand holds magnifying glass focusing on the word Trends within the year 2026.

Culture

SMI’s Top 5 Audio Trends For 2026

Written by Kristy Martino

From terrestrial radio to streaming, podcasting, and beyond, audio is in a state of constant motion, with people experiencing aural evolution in real time. In 2026, the landscape…

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