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Advertising Podcasts

GoFundMe’s Winning Audio Campaign

Written by Liz Iversen

A Conversation with Dina Rickman, GoFundMe’s Senior Director of Consumer Growth GoFundMe launched an international audio advertising campaign with SMI last year, which has seen meaningful success. In…

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Business strategy collage concept. Halftone hand pressing vintage alarm clock with bullseye, deadline and business goal achievement.

Advertising Podcasts Radio

5 Ways to Win Your Seasonal Ad Campaign

Written by Liz Iversen

5 Ways to Win Your Seasonal Ad Campaign In our twenty-six year history, SMI has had tremendous success with seasonal campaigns for products and services spanning all sectors.…

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Advertising Podcasts

Keys to a Great Testimonial Ad

Written by Liz Iversen

Keys to a Great Testimonial Ad Great ads tell stories, and testimonials can be a powerful way to tell a bite-sized story in an impactful way that motivates…

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Male radio presenters having a great time in a studio

Advertising Podcasts

How to Create Great Host-Read Ads: 8 Tips for Peak Performance

Written by Kristy Martino

Top Tips for a High-Performing Host-Read Podcast Ad Host-read podcast ads work because they leverage something no other channel can replicate: trust between the host and their audience.…

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Close-up of a woman's ear and hand through a torn hole in the paper. Yellow background, copy space. The concept of eavesdropping, espionage, gossip and tabloids.

Advertising Podcasts Radio

How to Create Great Audio Ads: 10 Proven Tips for Peak Performance

Written by Kristy Martino

Audio advertising has evolved far beyond traditional radio. Today, brands reach listeners across broadcast, streaming platforms, podcasts, and smart speakers—yet the fundamentals of what makes an ad effective…

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Culture Podcasts

An Interview with the Podcast Hosts of National Park After Dark

Written by Liz Iversen

When Danielle LaRock and Cassie Yahnian of National Park After Dark first started their podcast, “we thought it was going to be a true crime podcast,” says Cassie.…

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A man dressed as Santa Claus stands outdoors amidst a crowd.

Advertising Podcasts

How Advertisers Win the Calendar Year with Seasonal Content

Written by Liz Iversen

They appear like magic pumped through the speakers on your favorite podcasts, radio stations, and unassuming smart speakers: holiday jingles, Black Friday blowouts, and back-to-school shopping deals. No…

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a woman speaks into a microphone while typing on her laptop

Advertising Podcasts

When To Choose Host-Read vs. Programmatic Advertising

Written by Kristy Martino

With over 580 million podcast listeners worldwide, podcasting has become one of the most influential channels in modern media. As brands invest in this rapidly ascending space, deciphering…

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A picnic basket on green grass with a cloudy blue sky in the background. There are picnic items and IQBAR products scattered around.

Advertising Podcasts

Featured Client: IQBAR

Written by Kristy Martino

IQBAR & Strategic Media: A Partnership That Delivers Results When IQBAR first approached Strategic Media to “boost their brain” with the power of audio, the goal was clear:…

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