Strategic Media Inc.

Newsroom

Browse by Topic

Business strategy collage concept. Halftone hand pressing vintage alarm clock with bullseye, deadline and business goal achievement.

Advertising Podcasts Radio

5 Ways to Win Your Seasonal Ad Campaign

Written by Liz Iversen

5 Ways to Win Your Seasonal Ad Campaign In our twenty-six year history, SMI has had tremendous success with seasonal campaigns for products and services spanning all sectors.…

Read Article

Close-up of a woman's ear and hand through a torn hole in the paper. Yellow background, copy space. The concept of eavesdropping, espionage, gossip and tabloids.

Advertising Podcasts Radio

How to Create Great Audio Ads: 10 Proven Tips for Peak Performance

Written by Kristy Martino

Audio advertising has evolved far beyond traditional radio. Today, brands reach listeners across broadcast, streaming platforms, podcasts, and smart speakers—yet the fundamentals of what makes an ad effective…

Read Article

Black couple, road trip or freedom in car travel on summer love holiday adventure or location vacation. Smile, happy and trust bond man or comic woman singing to dance music with energy or sunglasses

Advertising Culture Radio

Understanding Today’s Core Listening Audiences

Written by Kristy Martino

A winning audio strategy begins with understanding who is actually listening—and how they engage. Today’s most dynamic growth audiences include Black Americans, Hispanic/Latinx listeners, Gen Z, and single…

Read Article

Two men sitting at a radio desk in front of CBS News Radio microphones.

Advertising Radio

What the CBS News Radio Shutdown Means for Advertisers (And How to Stay Ahead)

Written by Kristy Martino

Image courtesy of the NYT What the CBS News Radio Shutdown Means for Advertisers (And How to Stay Ahead) The recent announcement that CBS News Radio would terminate…

Read Article

A windshield view of overjoyed parents and son in car, chatting and laughing

Culture Radio

Radio Is the Cornerstone of Community

Written by Liz Iversen

In a world dominated by optimized content, personalized algorithms, and A.I. slop, the relevance of radio is a testament to the power of simplicity and communication throughout humanity.…

Read Article

Advertising Radio

The 10% Test: How a Small Shift in Budget Unlocks the Reach of Radio

Written by Liz Iversen

A recent Inside Radio article, “Shining a Light on Media-Planning: Your Questions Answered,” highlighted what many media buyers already suspect: there are overlooked opportunities sitting just outside of…

Read Article

A computer monitor with rainbow waves passing through it.

Advertising Radio

AI Ads Won’t Boost Radio Sales

Written by Liz Iversen

In the span of a few short years, the world has watched artificial intelligence transform from a novelty party trick into a strategic tool embraced by agencies, brands,…

Read Article

A woman sits at a desk facing away from the camera and speaking into a microphone.

Advertising Radio

The Vital Role of Local DJs in Radio Advertising

Written by Liz Iversen

Recently, SMI CEO Jeff Small was listening to the radio when he heard that this year marks the 40th anniversary of “The Captain” Herb Ivy’s local DJ career.…

Read Article

Radio

Looking Back at Nielsen’s Three-Minute Qualifier

Written by Liz Iversen

An Impactful Shift In late 2024, Nielsen announced that it would shorten its PPM (Portable People Meter) listening qualifier from five minutes to three minutes to capture listening…

Read Article

Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listenership Insights, Creative Research, Audio Trends, Forecasts, and more!

Newsroom

Browse by Topic

Subscribe to our newsletter