AM/FM Radio Is #1 Platform for Reaching Consumers with Spending Power

Written By

Liz Iversen

Published On

Tuesday, Mar 09
Woman changing the radio in car

We recently reported that one in five people are listening to more FM radio compared to one year ago. And now, a new analysis by Hubbard Radio shows that the consumers who are reached by radio are those who have spending power.

Hubbard’s analysis of January 2021 Nielsen PPM data shows that among listeners with household incomes of $75,000 or greater, 94% of 25-54 Adults and 96% of 35-64 Adults have returned to their January 2020 AM/FM radio listening levels.

According to Inside Radio, “Advertisers want to reach consumers with spending power and the Hubbard analysis shows local AM/FM radio reaches more of this desirable group than any other platform.” 

Do you want to reach consumers with spending power? Contact SMI today to hear your brand on radio, podcast, or streaming audio.

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