IAB Upfront Conference:
The Power of Podcasts Bringing SMI to NYC
This year’s Podcast Upfront Conference hosted by the Interactive Advertising Bureau will put the audio format front and center. Brands, agencies, and media buyers will come together to network and discuss the ever-increasing potential of podcasts to engage and inspire any target demographic.
With over 464 million podcast listeners worldwide and an average listening time of 7 hours per week–there is no doubt the conversations amongst panelists and attendees will be lively and dynamic.
The SMI Leadership and Podcast Teams will be traveling to Madison Avenue to learn from and engage with notable entrepreneurs, business owners, and industry leaders helping to shape and leverage the potency of this relatively novel format.
Past Upfront conferences have given us a front-row seat to some of the biggest podcast publishers and trends that drive a channel experiencing exponential growth. Here’s what SMI’s Founder and CEO Jeff Small and Podcast Strategist Lisa Risk are looking forward to:
Jeff Small
Founder & CEO
“The Upfronts are an opportunity to listen and learn from other industry leaders. We value the opportunities to share ideas with many of our counterparts, while we are together in the same venue. There are always takeaways from this event that we incorporate into our business. We look to inform our team and our clients of any best practices or emerging technologies we can put to use to improve performance.”
Lisa Risk
Podcast Strategist
“The Upfronts tend to be a showcase for shows and networks to promote new and upcoming shows and hosts as well as present any high profile talent. I’m looking forward to learning about new show opportunities for our clients. Outside of the sessions, the conference is a great way to connect and network with industry partners and make new connections.”
Connect with Jeff and Lisa to share ideas and talk all things audio at the IAB Podcast Upfront Conference on May 9th!
Ready to reach large, loyal audiences to grow your brand on podcasts today? Contact SMI and we’ll get you started.