TikTok, SiriusXM and Pandora have teamed, giving us one more thing to be excited about this summer: TikTok Radio. The full-time music channel will feature exclusive performances, special events, and emerging artists.
TikTok’s aim is that the channel “will feel like a radio version of the platform’s ‘For You’ page,” with TikTok creators showcasing trending songs and the stories behind the music. It will also include a weekly music countdown dedicated to TikTok’s top trending tracks.
TikTok Radio will also be available in vehicles and as a streaming channel via SiriusXM, and Pandora listeners will get access to playlists curated by TikTok creators, along with their commentary. See Bella Poarch’s playlist, “TikTok Tastemasters with Bell Poarch” on Pandora for the first in their series of exclusive hosted playlists.
Advertisers, want your message to be heard alongside audio’s hottest trends? Contact SMI today to find out how to advertise on broadcast, streaming, or satellite radio as well as on podcasts.