When SMI approached IQBAR to expand their Podcast partnership and participate in a dynamic snack installation at this year’s Dear Media IRL event, the brains behind this adaptogen-packed bar brand saw the potential of our vision.
Hosted by the largest female marketplace in Audio, Dear Media IRL is the all-day event where podcast fans, hosts, and brands can chat, engage, and share ideas about this massively popular medium.
With a guest list including such podcasters as Amanda Hirsch, Taylor Strecker, and Shannon Ford, panelists touched upon hot topics in the podcast landscape, ranging from the intersection of fashion and social media to conversations around navigating the medium as a parent.
IQBAR elevated the experience with an IRL sampling station that allowed hundreds of attendants—and hosts—to try their supercharged snack bars. The activation also included endorsements from eight Dear Media hosts, including popular shows Pretty Basic & Not Skinny But Not Fat, and plenty of take-home swag bags full of goodies.
Out of Home
In a recent article published on Sounds Profitable, writer and radio industry veteran Tom Webster outlined the importance of “offline” events in advertising.
“I think podcasters often default to things like social promotion because it seems easy and/or cheap. But if you have done the work to really profile an ideal listener, all you have to do is think through where you can find those humans in real life. I guarantee putting in some effort in meatspace will vastly outperform the metaverse every time.”
At SMI, we take pride in going above and beyond to give clients an experience that leaves a lasting impression. By working with IQBAR to build prominently branded sample stations with strategically placed branded material, we engaged attendees on a level that promised staying power.
Results
Check out the Dear Media IRL events highlight reel here and don’t forget to attend next year!
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