Making Waves:
SMI Attends Podcast Evolutions in Chicago
From March 31 to April 3, Podcast Movement is hosting its Evolutions conference live in Chicago, bringing together thousands of podcasters and industry professionals to chat trends, share resources, and power this remarkable medium forward.
Dedicated to delivering the latest insights, tools, and technological advancements in the audio world, Evolutions empowers creators and industry insiders with in-depth creative education, sponsor activations, industry panels, and the chance to network with over 10,000 podcasters from 35+ countries.
Featured speakers this year include James Cridland, Ronan Farrow, and Audible’s Rachel Ghiazza.
SMI’s Jeff Small and Lisa Risk will help drive the conversation forward, engaging with other podcast industry professionals in an array of keynote presentations, expert-led panels, and breakout sessions across three specialized content tracks: Podcaster, Industry & Pro, and Brand Success.
What are you excited about bringing back to clients this year?
“As the name of the conference highlights, podcast advertising is still rapidly evolving. Industry leaders will discuss trends and changes within the podcast universe, and we will be eager to apply our wisdom to the insights they share with the attendees. We continue to update best practices as new data becomes available. This improves the learning curve and allows our clients to test and roll out their campaigns with more success.” – Jeff Small
“For me, conferences like this are a great way to stay connected with people and networks we’ve worked with for years. I’m excited to hear about new opportunities for our clients, both at the show level and more high-level opportunities like video expansions, which are happening at a rapid pace.” – Lisa Risk
What are some podcast trends you expect to hear about?
“More and more advertisers are leaning into the power of personal experience, which is a testament to the massive popularity of the channel. We’ll pay close attention to the consumption trends as more people watch versus listen to their favorite podcasts. Podcasts will, of course, monetize this channel, but it’s a real opportunity for brands to engage with the hosts that are giving their endorsement.” – Jeff Small
“Podcast Evolutions is growing and getting bigger every year. After a successful event in Los Angeles last year, we’re looking forward to this year’s event where we can further expand our partnerships with existing contacts and networks and make new connections.” – Lisa Risk