One in Five Listening to More FM Radio Than Last Year

Written By

Liz Iversen

Published On

Tuesday, Mar 02
Woman talking to smart speaker on table
The pandemic drastically altered commuting habits, but new data shows that the result may have been beneficial for radio. Rather than listening to less radio, one in five (19%) listeners surveyed by NuVoodoo Media said they are listening to more FM radio today than they were compared to early 2020 before the pandemic. 37% said they are listening at the same levels, and only 9% reported less FM consumption.

One-third of those surveyed said they are spending more time listening to music on digital service providers (DSPs) like Spotify and Amazon Music. Podcasting listenership has surged as well. 21% of respondents report spending more time with on-demand audio.

Broadcast radio is the top choice for in-car listening. 37% say they are most likely to listen to it while driving. Digital music services ranked second, with about a quarter of respondents listening to it in the car. NuVoodoo also found an 11% increase in smart speaker ownership compared to early 2020, furthering recent evidence that smart speaker usage is up.

Increases in radio listenership and smart speaker ownership are just two reasons to get your brand’s message on radio. To learn more about opportunities in broadcast, satellite, or streaming audio as well as podcasting, contact SMI today.

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