Want a more effective audio ad? When it comes to word count, less is more. A study of more than 10,000 audio ads by UK media analytics firm Colourtext found that the...
Great Radio Ads Say More With Less
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
Jingle Bells, Christmas Sells
’Tis the season for holiday cheer, and radio stations across the country are ready. Some stations, including “94.5 Prime FM” in Salina, KS, and “Mix 94.5” WMXL in...
So You Want to Advertise on Podcasts?
Due to rising interest rates and economic uncertainty, advertisers scaled back on ad spending in the first half of 2023. But as Inside Audio Marketing reports, audio...
Do Americans Spend More Time Listening to AM/FM Radio or Podcasts?
Edison Research’s latest quarterly “Share of Ear” report surveyed 4,000 Americans to measure daily reach and time spent with all forms of audio. Here are their key...
SMI’s Lisa Risk on Podcast Movement Panel
SMI’s Podcast Strategist Lisa Risk shared her expertise as a panelist at Podcast Movement, the world’s largest podcast conference, which took place in Denver, Colorado...
Audio Ads Outperform Video Ads, Study Finds
Audio advertising (including podcasts, radio, SiriusXM and music streaming) drives significant attention compared to other ad platforms. This was one of the key...
Personalities Are Primary Reason for Listening to AM/FM Radio
We recently published an article on the connection between podcast hosts and their listeners. Now, a new study by Jacobs Media reveals that the same connection exists...
Podcasters are More Influential than Social Media Influencers, Study Finds
A new study by Magna’s Media Trials and Vox Media shows that podcasters are one of today’s most influential figures in media. Seventy-five percent of respondents said...
Want Engaged Audiences for Your Ads? Advertise on Podcasts.
The podcast medium continues to explode, with listenership growing 70% in just the past 4-5 years, Inside Radio reports. Podcasts now have well over 150 million monthly...
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Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!
When it comes to audience targeting, nimbleness, and reach–the evidence is clear: audio advertising is a wise investment.
That being said, marketing managers are more often forced to justify ad spend with ever increasing returns on investment. Budget and talent constraints–no matter how remarkable your product or service is–often put your brand at a disadvantage when it comes to breaking through the noise and seeing any meaningful ROAS (Return on Ad Spend) so relying on great creative alone is not enough. A multifaceted approach is paramount.