In a study of over 450 of the top podcasts, Pew Research found that True Crime tops the list when it comes to the biggest shows. Of the top podcasts examined, 24% were...
Why True Crime Podcasts Are Great for Advertisers
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
How to Reach B2B Decision-Makers with Audio
Research shows that only 5% of businesses are in-market for a product at any given time. So how can B2Bs market to other businesses effectively? The key, according to...
Reach Twice the Audience of a Super Bowl Ad with Radio
Marketers paid a reported $6.47 million for a network TV spot aired during the Super Bowl, reaching over 100 million viewers for 30 seconds. What might have been a...
AM/FM Radio Ads Boost App Downloads
In an effort to increase app downloads, Audacy recently launched a multi-media audio campaign across broadcast radio, digital streaming platforms, and podcasts. The...
Radio Has an “Enduring Role” in Marketing Effectiveness, Study Finds
Radio has an “enduring role” in marketing effectiveness, concludes a new study by Peter Field, marketing expert who, along with Les Binet, has been dubbed one of the...
Radio Listenership Holds Strong Despite Shifting Media Landscape
Broadcast radio—which has existed for well over a century—continues to show remarkable resilience. Despite the rise of satellite radio, streaming audio, and podcasts,...
SMI’s Payne Ratner Named a Flash Fiction Contest Finalist
SMI Copywriter Payne Ratner has been writing ads for 30 years. He was recently named a finalist in Fractured Lit’s Flash Fiction Contest, and his story will appear in...
Great Radio Ads Say More With Less
Want a more effective audio ad? When it comes to word count, less is more. A study of more than 10,000 audio ads by UK media analytics firm Colourtext found that the...
Jingle Bells, Christmas Sells
’Tis the season for holiday cheer, and radio stations across the country are ready. Some stations, including “94.5 Prime FM” in Salina, KS, and “Mix 94.5” WMXL in...
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