As podcasting continues its upward trajectory, agencies are leveraging the channel’s high user impact with programmatic audio ads that significantly capture users’...
Your Guide to Programmatic Audio Advertising
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Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listenership Insights, Creative Research, Audio Trends, Forecasts, and more!
The Shocking Podcast Statistics for 2024
Big Reach, Bigger Potential 464.7 million people listen to podcasts worldwide. By the end of this year, that number is projected to reach 504.9 million. Here in the...
Give Your Brand a Voice: Data & Analytics
Give Your Brand a Voice: (Part 3) Data, Analytics, and Longevity Giving your brand a voice with staying power requires a trifecta of expert media planning, dynamite...
Front Row at IAB’s Podcast Upfront
Front Row at IAB’s Podcast Upfront Earlier this month our Podcast Strategist, Lisa Risk joined CEO and founder, Jeff Small in NYC for the Interactive Advertising...
Learnings From Tableau Conference Data #24
Last week, SMI’s Data & Analytics Team flew out to San Diego to attend what is widely regarded as “the best data event of the year” – Tableau Conference 2024....
IAB Upfront Conference: The Power of Podcasts Bringing SMI to NYC
IAB Upfront Conference: The Power of Podcasts Bringing SMI to NYCThis year’s Podcast Upfront Conference hosted by the Interactive Advertising Bureau will put the audio...
The Strategic Media Inc. Team is Growing!
As we watch the expansive reach of direct & brand response drive sales, new leads become new clients and new clients become SMI regulars. In keeping with our...
Give Your Brand a Voice: Creative
Give Your Brand a Voice: (Part 2) Creative Sends the Right MessageCultivating a brand voice with staying power takes a hearty combination of research, data, and testing...
Tableau Conference #Data24: SMI Heads to San Diego to Talk Numbers
The Best Data Event of The Year Success can be a surprisingly difficult metric to measure without the right visualization tools. That’s where Tableau comes in. Tableau...
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