Audio advertising (including podcasts, radio, SiriusXM and music streaming) drives significant attention compared to other ad platforms. This was one of the key...
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Personalities Are Primary Reason for Listening to AM/FM Radio
We recently published an article on the connection between podcast hosts and their listeners. Now, a new study by Jacobs Media reveals that the same connection exists...
Podcasters are More Influential than Social Media Influencers, Study Finds
A new study by Magna’s Media Trials and Vox Media shows that podcasters are one of today’s most influential figures in media. Seventy-five percent of respondents said...
Want Engaged Audiences for Your Ads? Advertise on Podcasts.
The podcast medium continues to explode, with listenership growing 70% in just the past 4-5 years, Inside Radio reports. Podcasts now have well over 150 million monthly...
Looking to Convert New Customers? Choose Audio.
In a new Commspoint Influence Study by Nielsen, Audacy looked at audio across radio, streaming audio, and podcasts and evaluated audio’s ability to drive awareness,...
New B2B Podcast Network Expands Possibilities for Advertisers
A new business-to-business podcast network created by iHeartMedia is offering greater opportunity for podcast advertisers. The B2B Podcast Network “will collect...
Why Advertisers are Turning to Audio
Audio marketing continues to attract advertisers for the medium’s unique strengths, including: low cost, efficacy, human connection, and ability to drive recall, Inside...
Podcast Ads Reach Consumers Radio and TV Misses
When brands place their ads on podcasts, they are increasingly reaching audiences missed by broadcast radio and TV. This is one of the key findings of “The Medium Moves...
AM/FM Radio Is #1 Ad-Supported Audio Source
How are listeners age 13+ in the U.S. spending their daily, ad-supported audio time? The answer may surprise you. According to Edison Research’s Share of Ear report,...