Podcast Academy Announces 164 Nominees for First-Ever Awards for Excellence in Audio

Written By

Liz Iversen

Published On

Thursday, Mar 11
gold microphone trophy
The Podcast Academy, an industry association looking to establish the premiere awards program for the fast-growing world of podcasts, has announced the nominees for its inaugural Awards for Excellence in Audio, or The Ambies. The ceremony will be streamed live on YouTube, Twitch, and other platforms on Sunday, May 16, 2021 from Los Angeles, CA at 5PM PT/8PM ET, with a pre-show starting at 4:30PM PT/7:30PM ET.

There are 164 nominees in 23 categories. Winners will be selected by every voting member of The Podcast Academy. 

Want to cast your vote? New members will be eligible to vote on this year’s winners if registered by March 26. For more information on becoming a member of The Podcast Academy, visit thepodcastacademy.com.

Nominees are as follows:

Podcast of The Year
Blockbuster: The Story of James Cameron (Miniseries)
Bunga Bunga
Chasing Cosby
DETOURS
Dirty Diana
Dying for Sex
For Life: The Podcast
Forgotten: Women of Juarez
Say Their Name
The Happiness Lab

Best Business Podcast
An Arm and a Leg
Brought to you by…
Go For Broke
Masters of Scale
Teamistry
The Heist
Women at Work

Best Comedy Podcast
Conan O’Brien Needs A Friend
Culture Kings
Don’t Ask Tig
Groceries
How Did This Get Made?
The Breakfast Club
Threedom

Best Documentary Podcast
California City
Conviction Season 2: American Panic
For Life: The Podcast
I’m Not A Monster
Louder Than a Riot
Painkiller: America’s Fentanyl Crisis
The Edge: Houston Astros

Best Entertainment Podcast
Dissect
Even the Rich
For Life: The Podcast
Office Ladies
Prime Video Presents
The First One
The Plot Thickens

Best Fiction Podcast
Asking For It
Blood Ties – Season 2
DEM TIMES
Dirty Diana
Frozen Frights: Aurora Borealis “Vacant”
The Left Right Game
Two Princes

Best History Podcast
American History Tellers
American Scandal
DETOURS
Driving the Green Book
Slow Burn
Unfinished: Deep South
Very Presidential with Ashley Flowers

Best Interview Podcast
A Winning Mindset: Lessons From The Paralympics
Asian Enough
Back from Broken
Death, Sex & Money
More With Anna Maria Tremonti
The FRONTLINE Dispatch
Trafficked with Mariana van Zeller

Best Knowledge, Science or Tech Podcast
American Innovations
Brave New Planet
How to Save a Planet
In Machines We Trust
Short Wave
Tai Asks Why
Unlocking Bryson’s Brain

Best News Podcast
Do No Harm
Post Reports
Suspicious Activity: Inside the FinCEN Files
The Journal
Today, Explained
VICE News Reports
What Next

Best Original Score and Music Supervision
Bunga Bunga – Scott Velasquez, Jeff Schmidt
Dead and Gone – Makeup And Vanity Set
Jacked: Rise of New Jack Sound – Marcelino Villalpando
Revisionist History – Luis Guerra
Throughline – Ramtin Arablouei, Drop Electric, Hania Rani
Treasure Island 2020 – Chris Tarry, Jennifer Rowekamp
Two Princes – Score: Greg Laswell; Theme and additional scoring by Bobby Lord; Music Supervision: Jonathon Roberts

Best Performer in Audio Fiction
DUST, Season 3: CHRYSALIS – Corey Hawkins
Hank the Cowdog – Matthew McConaughey
Light House – Aly Trasher
National Geographic Kids Greeking Out – Kenny Curtis, Tori Kerr
The Left Right Game – Tessa Thompson
Two Princes – Noah Galvin, Ari’el Stachel, Samira Wiley, Gideon Glick, Wesley Taylor, Alfredo Narciso, Mandi Masden, CJ Wilson, Michelle Gomez
We Are Not Alone – Willem Dafoe, Charlotte Gainsbourg

Best Personal Growth / Spirituality Podcast
Borne the Battle
Dare to Lead with Brené Brown
Dear Therapists
Hey Spirit!
Meditative Story
On Being with Krista Tippett
Stay Calm with Bob Roth

Best Podcast Host
Amicus Presents: The Class of RBG – Dahlia Lithwick
Back Issue – Josh Gwynn, Tracy Clayton
Bunga Bunga – Whitney Cummings
MOBITUARIES: Anna May Wong (Death of a Trailblazer) – Mo Rocca
Revisionist History – Malcolm Gladwell
Science Vs – Wendy Zukerman
Wind of Change – Patrick Radden Keefe

Best Politics or Opinion Podcast
Burn the Boats
Gaining Ground: The New Georgia
Our Nation of Immigrants
Politically Re-Active
The Dan Bongino Show
The NPR Politics Podcast
Winning Wisconsin

Best Production and Sound Design
Canary: The Washington Post Investigates – Bishop Sand
Conviction: American Panic – Matthew Boll
Dirty Diana – Millie Iatrou, Ryan Walsh, Katie Halliday, Justin Davey, Matt Yocum & Ben Michev, Neely Oeftering
The Left Right Game – Ryan Walsh, Matt Yocum, Will Files, Ryan Sullivan
Unfinished: Short Creek – John DeLore
Where is George Gibney? – Ger McDonnell
Wind of Change – Henry Molofsky

Best Reporting
Fiasco: Iran-Contra – Leon Neyfakh
I’m Not A Monster – Josh Baker
Planet Money – Sarah Gonzalez, Kenny Malone, Jacob Goldstein, Robert Smith, Amanda Aroncyzk, Karen Duffin, Mary Childs
Reveal – Shoshana Walter, Laura Starecheski, Ike Srikandarajah
The Take – Malika Bilal, Stefanie Dekker, Safwat al-Kahlout
Unfinished: Short Creek – Sarah Ventre, Ash Sanders
Wind of Change – Patrick Radden Keefe

Best Scriptwriting, Fiction
Appearances – Sharon Mashihi
DEM TIMES – Rhys Reed-Johnson, Jacob Roberts-Mensah
Dirty Diana – Shana Feste
Looking For Latoya – Amy Aniobi, Chris Sanford, Kindsey Young
Make It Up As We Go – David Hudgins, Brooks Hudgins
National Geographic Kids Greeking Out – Kenny Curtis, Jillian Hughes, Emily Everhart
The Left Right Game – Jack Anderson

Best Scriptwriting, Nonfiction
And Nothing Less – Robin Linn
Heavyweight – Jonathan Goldstein, Kalila Holt, Stevie Lane
Masters of Scale – WaitWhat Team, Adam Skuse, Katie Clark Gray
Resistance – Saidu Tejan-Thomas Jr.
Suspicious Activity: Inside the FinCEN Files – Jonathan Menjivar, Jenelle Pifer, Joel Lovell
Whistleblower – Tim Livingston
Wind of Change – Patrick Radden Keefe

Best Society and Culture Podcast
Code Switch
Ear Hustle
Heavyweight
Into America
Latino USA
Resistance
You and Me Both with Hillary Clinton

Best Sports Podcast
17 Weeks
Drafted
Sports Uncovered
The Cam Chronicles
The Edge: Houston Astros
The Lead
Whistleblower

Best True Crime Podcast
Brainwashed/Uncover
Chasing Cosby
Dr. Death Season 2: Dr. Fata
I’m Not A Monster
Somebody
Supernatural with Ashley Flowers
The Messenger

Best Wellness or Relationships Podcast
Adult ISH
Dying for Sex
Last Day Season 2
The Happiness Lab
Therapy for Black Girls
We Got You
Where Should We Begin?

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The Podcast Academy, an industry association looking to establish the premiere awards program for the fast-growing world of podcasts, has announced the nominees for its inaugural Awards for Excellence in Audio, or The Ambies. The ceremony will be streamed live on YouTube, Twitch, and other platforms on Sunday, May 16, 2021 from Los Angeles, CA at 5PM PT/8PM ET, with a pre-show starting at 4:30PM PT/7:30PM ET.

There are 164 nominees in 23 categories. Winners will be selected by every voting member of The Podcast Academy. 

Want to cast your vote? New members will be eligible to vote on this year’s winners if registered by March 26. For more information on becoming a member of The Podcast Academy, visit thepodcastacademy.com.

Nominees are as follows:

Podcast of The Year
Blockbuster: The Story of James Cameron (Miniseries)
Bunga Bunga
Chasing Cosby
DETOURS
Dirty Diana
Dying for Sex
For Life: The Podcast
Forgotten: Women of Juarez
Say Their Name
The Happiness Lab

Best Business Podcast
An Arm and a Leg
Brought to you by…
Go For Broke
Masters of Scale
Teamistry
The Heist
Women at Work

Best Comedy Podcast
Conan O’Brien Needs A Friend
Culture Kings
Don’t Ask Tig
Groceries
How Did This Get Made?
The Breakfast Club
Threedom

Best Documentary Podcast
California City
Conviction Season 2: American Panic
For Life: The Podcast
I’m Not A Monster
Louder Than a Riot
Painkiller: America’s Fentanyl Crisis
The Edge: Houston Astros

Best Entertainment Podcast
Dissect
Even the Rich
For Life: The Podcast
Office Ladies
Prime Video Presents
The First One
The Plot Thickens

Best Fiction Podcast
Asking For It
Blood Ties – Season 2
DEM TIMES
Dirty Diana
Frozen Frights: Aurora Borealis “Vacant”
The Left Right Game
Two Princes

Best History Podcast
American History Tellers
American Scandal
DETOURS
Driving the Green Book
Slow Burn
Unfinished: Deep South
Very Presidential with Ashley Flowers

Best Interview Podcast
A Winning Mindset: Lessons From The Paralympics
Asian Enough
Back from Broken
Death, Sex & Money
More With Anna Maria Tremonti
The FRONTLINE Dispatch
Trafficked with Mariana van Zeller

Best Knowledge, Science or Tech Podcast
American Innovations
Brave New Planet
How to Save a Planet
In Machines We Trust
Short Wave
Tai Asks Why
Unlocking Bryson’s Brain

Best News Podcast
Do No Harm
Post Reports
Suspicious Activity: Inside the FinCEN Files
The Journal
Today, Explained
VICE News Reports
What Next

Best Original Score and Music Supervision
Bunga Bunga – Scott Velasquez, Jeff Schmidt
Dead and Gone – Makeup And Vanity Set
Jacked: Rise of New Jack Sound – Marcelino Villalpando
Revisionist History – Luis Guerra
Throughline – Ramtin Arablouei, Drop Electric, Hania Rani
Treasure Island 2020 – Chris Tarry, Jennifer Rowekamp
Two Princes – Score: Greg Laswell; Theme and additional scoring by Bobby Lord; Music Supervision: Jonathon Roberts

Best Performer in Audio Fiction
DUST, Season 3: CHRYSALIS – Corey Hawkins
Hank the Cowdog – Matthew McConaughey
Light House – Aly Trasher
National Geographic Kids Greeking Out – Kenny Curtis, Tori Kerr
The Left Right Game – Tessa Thompson
Two Princes – Noah Galvin, Ari’el Stachel, Samira Wiley, Gideon Glick, Wesley Taylor, Alfredo Narciso, Mandi Masden, CJ Wilson, Michelle Gomez
We Are Not Alone – Willem Dafoe, Charlotte Gainsbourg

Best Personal Growth / Spirituality Podcast
Borne the Battle
Dare to Lead with Brené Brown
Dear Therapists
Hey Spirit!
Meditative Story
On Being with Krista Tippett
Stay Calm with Bob Roth

Best Podcast Host
Amicus Presents: The Class of RBG – Dahlia Lithwick
Back Issue – Josh Gwynn, Tracy Clayton
Bunga Bunga – Whitney Cummings
MOBITUARIES: Anna May Wong (Death of a Trailblazer) – Mo Rocca
Revisionist History – Malcolm Gladwell
Science Vs – Wendy Zukerman
Wind of Change – Patrick Radden Keefe

Best Politics or Opinion Podcast
Burn the Boats
Gaining Ground: The New Georgia
Our Nation of Immigrants
Politically Re-Active
The Dan Bongino Show
The NPR Politics Podcast
Winning Wisconsin

Best Production and Sound Design
Canary: The Washington Post Investigates – Bishop Sand
Conviction: American Panic – Matthew Boll
Dirty Diana – Millie Iatrou, Ryan Walsh, Katie Halliday, Justin Davey, Matt Yocum & Ben Michev, Neely Oeftering
The Left Right Game – Ryan Walsh, Matt Yocum, Will Files, Ryan Sullivan
Unfinished: Short Creek – John DeLore
Where is George Gibney? – Ger McDonnell
Wind of Change – Henry Molofsky

Best Reporting
Fiasco: Iran-Contra – Leon Neyfakh
I’m Not A Monster – Josh Baker
Planet Money – Sarah Gonzalez, Kenny Malone, Jacob Goldstein, Robert Smith, Amanda Aroncyzk, Karen Duffin, Mary Childs
Reveal – Shoshana Walter, Laura Starecheski, Ike Srikandarajah
The Take – Malika Bilal, Stefanie Dekker, Safwat al-Kahlout
Unfinished: Short Creek – Sarah Ventre, Ash Sanders
Wind of Change – Patrick Radden Keefe

Best Scriptwriting, Fiction
Appearances – Sharon Mashihi
DEM TIMES – Rhys Reed-Johnson, Jacob Roberts-Mensah
Dirty Diana – Shana Feste
Looking For Latoya – Amy Aniobi, Chris Sanford, Kindsey Young
Make It Up As We Go – David Hudgins, Brooks Hudgins
National Geographic Kids Greeking Out – Kenny Curtis, Jillian Hughes, Emily Everhart
The Left Right Game – Jack Anderson

Best Scriptwriting, Nonfiction
And Nothing Less – Robin Linn
Heavyweight – Jonathan Goldstein, Kalila Holt, Stevie Lane
Masters of Scale – WaitWhat Team, Adam Skuse, Katie Clark Gray
Resistance – Saidu Tejan-Thomas Jr.
Suspicious Activity: Inside the FinCEN Files – Jonathan Menjivar, Jenelle Pifer, Joel Lovell
Whistleblower – Tim Livingston
Wind of Change – Patrick Radden Keefe

Best Society and Culture Podcast
Code Switch
Ear Hustle
Heavyweight
Into America
Latino USA
Resistance
You and Me Both with Hillary Clinton

Best Sports Podcast
17 Weeks
Drafted
Sports Uncovered
The Cam Chronicles
The Edge: Houston Astros
The Lead
Whistleblower

Best True Crime Podcast
Brainwashed/Uncover
Chasing Cosby
Dr. Death Season 2: Dr. Fata
I’m Not A Monster
Somebody
Supernatural with Ashley Flowers
The Messenger

Best Wellness or Relationships Podcast
Adult ISH
Dying for Sex
Last Day Season 2
The Happiness Lab
Therapy for Black Girls
We Got You
Where Should We Begin?

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[/et_pb_row]
[/et_pb_column]

When it comes to audience targeting, nimbleness, and reach–the evidence is clear: audio advertising is a wise investment.  

That being said, marketing managers are more often forced to justify ad spend with ever increasing returns on investment. Budget and talent constraints–no matter how remarkable your product or service is–often put your brand at a disadvantage when it comes to breaking through the noise and seeing any meaningful ROAS (Return on Ad Spend) so relying on great creative alone is not enough. A multifaceted approach is paramount.

In order to launch, scale, and optimize a campaign for success, strategizing where and when your ad is heard is critical.

A group of gears stacked on each other

We Have the Expert Infrastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation.

influencers streaming a podcast at college radio station

We Have the Expert Infrastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation.

A group of gears stacked on each other

We have the Expert Infastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation. 

 

 

influencers streaming a podcast at college radio station

Collaboration Yields Results

Senior Media Buyer, Pam Wolfgram underscores the importance of our industry relationships:  

“Our media partners are exactly that: partners. They have a vested interest in helping us help our clients; it means more business! Even if they have to take it on the chin here and there for a client’s success–and they do–they know they’ll make it up in the long game, as we will send them every schedule that makes sense down the road. They want to work hard for us and for our clients.

As an example, we recently orchestrated a massive creative change affecting over 600 stations and it had to go off without a hitch, as “hitches” are mistakes that lead not only to credits being taken, but also to skewed results that make a test difficult to read. I reached out to every rep impacted by the change to express the importance of the test and walked away feeling completely at ease knowing that they were going to get with their traffic people and watch over the test like hawks. A little extra communication goes a long way!” 

All of SMI’s media buyers, researchers, and strategists have something in common: they know firsthand the value of respectful dialogue and perseverance. 

The motto of our Media team? 

There's always a workable solution to get meaningful return on ad spend. 

If you’re ready to invest more wisely in your audio advertising, start a conversation with us today! 

This is part one of SMI’s three-part series called Give Your Brand a Voice. Stay tuned for our next article focused on Creative! 

    facebook
    twitter
    linkedin
[/et_pb_section][/et_pb_post_content]
[/et_pb_row]
[/et_pb_column]

When it comes to audience targeting, nimbleness, and reach–the evidence is clear: audio advertising is a wise investment.  

That being said, marketing managers are more often forced to justify ad spend with ever increasing returns on investment. Budget and talent constraints–no matter how remarkable your product or service is–often put your brand at a disadvantage when it comes to breaking through the noise and seeing any meaningful ROAS (Return on Ad Spend) so relying on great creative alone is not enough. A multifaceted approach is paramount.

In order to launch, scale, and optimize a campaign for success, strategizing where and when your ad is heard is critical.

A group of gears stacked on each other

We Have the Expert Infrastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation.

influencers streaming a podcast at college radio station

We Have the Expert Infrastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation.

A group of gears stacked on each other

We have the Expert Infastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation. 

 

 

influencers streaming a podcast at college radio station

Collaboration Yields Results

Senior Media Buyer, Pam Wolfgram underscores the importance of our industry relationships:  

“Our media partners are exactly that: partners. They have a vested interest in helping us help our clients; it means more business! Even if they have to take it on the chin here and there for a client’s success–and they do–they know they’ll make it up in the long game, as we will send them every schedule that makes sense down the road. They want to work hard for us and for our clients.

As an example, we recently orchestrated a massive creative change affecting over 600 stations and it had to go off without a hitch, as “hitches” are mistakes that lead not only to credits being taken, but also to skewed results that make a test difficult to read. I reached out to every rep impacted by the change to express the importance of the test and walked away feeling completely at ease knowing that they were going to get with their traffic people and watch over the test like hawks. A little extra communication goes a long way!” 

All of SMI’s media buyers, researchers, and strategists have something in common: they know firsthand the value of respectful dialogue and perseverance. 

The motto of our Media team? 

There’s always a workable solution to get meaningful return on ad spend. 

If you’re ready to invest more wisely in your audio advertising, start a conversation with us today! 

This is part one of SMI’s three-part series called Give Your Brand a Voice. Stay tuned for our next article focused on Creative! 

    facebook
    twitter
    linkedin
[/et_pb_section]
[/et_pb_column]

When it comes to audience targeting, nimbleness, and reach–the evidence is clear: audio advertising is a wise investment.  

That being said, marketing managers are more often forced to justify ad spend with ever increasing returns on investment. Budget and talent constraints–no matter how remarkable your product or service is–often put your brand at a disadvantage when it comes to breaking through the noise and seeing any meaningful ROAS (Return on Ad Spend) so relying on great creative alone is not enough. A multifaceted approach is paramount.

facebook
twitter
linkedin
[/et_pb_social_media_follow][/et_pb_column]
In order to launch, scale, and optimize a campaign for success, strategizing where and when your ad is heard is critical.

A group of gears stacked on each other

We Have the Expert Infrastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation.

influencers streaming a podcast at college radio station

We Have the Expert Infrastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation.

A group of gears stacked on each other

We have the Expert Infastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation. 

 

 

influencers streaming a podcast at college radio station

Collaboration Yields Results

Senior Media Buyer, Pam Wolfgram underscores the importance of our industry relationships:  

“Our media partners are exactly that: partners. They have a vested interest in helping us help our clients; it means more business! Even if they have to take it on the chin here and there for a client’s success–and they do–they know they’ll make it up in the long game, as we will send them every schedule that makes sense down the road. They want to work hard for us and for our clients.

As an example, we recently orchestrated a massive creative change affecting over 600 stations and it had to go off without a hitch, as “hitches” are mistakes that lead not only to credits being taken, but also to skewed results that make a test difficult to read. I reached out to every rep impacted by the change to express the importance of the test and walked away feeling completely at ease knowing that they were going to get with their traffic people and watch over the test like hawks. A little extra communication goes a long way!” 

All of SMI’s media buyers, researchers, and strategists have something in common: they know firsthand the value of respectful dialogue and perseverance. 

The motto of our Media team? 

There’s always a workable solution to get meaningful return on ad spend. 

If you’re ready to invest more wisely in your audio advertising, start a conversation with us today! 

This is part one of SMI’s three-part series called Give Your Brand a Voice. Stay tuned for our next article focused on Creative! 

[/et_pb_column]

When it comes to audience targeting, nimbleness, and reach–the evidence is clear: audio advertising is a wise investment.  

That being said, marketing managers are more often forced to justify ad spend with ever increasing returns on investment. Budget and talent constraints–no matter how remarkable your product or service is–often put your brand at a disadvantage when it comes to breaking through the noise and seeing any meaningful ROAS (Return on Ad Spend) so relying on great creative alone is not enough. A multifaceted approach is paramount.

[/et_pb_column]
twitter
linkedin
In order to launch, scale, and optimize a campaign for success, strategizing where and when your ad is heard is critical.

A group of gears stacked on each other

We Have the Expert Infrastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation.

influencers streaming a podcast at college radio station

We Have the Expert Infrastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation.

A group of gears stacked on each other

We have the Expert Infastructure

In addition to SMI’s dedicated Creative and Analytics teams, our media buyers and strategists have deep industry relationships and format connections.  

Our Media team works in tandem with Client Services to understand the target demographics and geographical considerations alongside the short and long-term goals of our clients. Their combined expertise, in collaboration with our Analytics team, allows us to be vigilant in evaluating and communicating campaign performance in real time.  

Because our buyers and strategists have built and nurtured relationships with stations, agencies, and shows–we are also able to pivot precisely and aggressively if need be. Even in the days of such potent technology and automation, sometimes a format or rate adjustment simply comes down to the power of a well-handled telephone conversation. 

 

 

influencers streaming a podcast at college radio station

Collaboration Yields Results

Senior Media Buyer, Pam Wolfgram underscores the importance of our industry relationships:  

“Our media partners are exactly that: partners. They have a vested interest in helping us help our clients; it means more business! Even if they have to take it on the chin here and there for a client’s success–and they do–they know they’ll make it up in the long game, as we will send them every schedule that makes sense down the road. They want to work hard for us and for our clients.

As an example, we recently orchestrated a massive creative change affecting over 600 stations and it had to go off without a hitch, as “hitches” are mistakes that lead not only to credits being taken, but also to skewed results that make a test difficult to read. I reached out to every rep impacted by the change to express the importance of the test and walked away feeling completely at ease knowing that they were going to get with their traffic people and watch over the test like hawks. A little extra communication goes a long way!” 

All of SMI’s media buyers, researchers, and strategists have something in common: they know firsthand the value of respectful dialogue and perseverance. 

The motto of our Media team? 

There’s always a workable solution to get meaningful return on ad spend. 

If you’re ready to invest more wisely in your audio advertising, start a conversation with us today! 

This is part one of SMI’s three-part series called Give Your Brand a Voice. Stay tuned for our next article focused on Creative!