Many consumers and businesses were impacted economically and medically by the pandemic, and the need for legal services spiked, said Annette Malave, RAB Senior VP/Insights, on the Radio Advertising Bureau’s “Radio Matters” blog. “When Americans needed help, broadcast radio was there to inform them of where to get those legal services,” Malave said.
Based on an analysis of over 684,000 radio ads for over 200 legal services advertisers in 2020—and over 337,000 during the first half of 2021—radio ad campaigns increased website traffic by 13% in 2020 and 10% for first half 2021.
According to Malave, “Radio’s ability to reach 88% of adults 18+ who have used an attorney in past year proves radio can serve as the right medium for any legal service firm to communicate that they are tech savvy. Combined with radio’s ability to lift site traffic, this is proof that radio should be part of any legal service firm’s media campaign.”
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