New data shows that Spring 2021 radio listening levels have recovered since Spring 2020, and the greater the income of the audience, the greater the listening recovery. For instance, AM/FM radio listening went up 17% year-over-year among persons with incomes of $75,000+ per year, while listening for those in the $50,000-$75,000 range increased by 4%.
“Post-pandemic, the profile of American AM/FM radio listening is more upscale,” said Doug Hyde, Senior Director of National and Local Insights at Cumulus Media/Westwood One. In Spring 2021, 52% of total U.S. listening comes from listeners with an income of $75,000 or more, versus 47% before COVID. “And from a reach perspective,” Hyde said, “there are actually more AM/FM radio listeners with a $75,000 income today than before the pandemic. Among persons 25-54 with a $75,000 income, radio’s reach has grown 3% from pre-pandemic.”
Advertisers, do you want to reach growing, upscale audiences through radio? Contact SMI today to find out how to get your brand on streaming, broadcast, or satellite radio and podcasts.