With over half of Americans at least partially vaccinated, many are excited for the return of live events. The radio industry is among those planning to bring live events back this summer.
Participation in local events and festivals, special appearances and promotions, and live broadcasts are some of the ways radio fosters a sense of community beyond the airwaves. As Inside Radio reports, stations already participating in live events have noticed positive listener response. “I can’t tell you how many times I’ve been stopped and thanked for putting on events like Daddy Daughter Date Night and Vintage Fair,” Jessica Samson, Promotions Director for Saga Communications’ Clarksville, TN cluster, said. “Giving our community something to do is the key.”
According to Inside Radio, stations appear committed to ensuring safety by following state and CDC guidelines. “We will continue to bring masks and sanitizer and try not to overdo it with large crowds,” said Jim Antes, Market President and Chief Revenue Officer for Townsquare Media’s Monmouth and Ocean County, New Jersey stations. “We have the power of our microphones and personalities to remind everyone while things are better, we’re not out of the woods just yet.”
Throughout the pandemic, radio provided a source of constant companionship to listeners. And in the post-pandemic world, it will return to its valuable role of bringing people together.
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