We recently wrote about podcast advertising’s massive revenue gains. Now, analysts at eMarketer predict traditional media will also experience impressive growth.
Traditional ad spending is forecasted to grow by 7.6% this year, the fastest growth rate since eMarketer began tracking the metric. And as Inside Radio reported, radio ad spending is expected to increase 12%, bringing total broadcast ad spending to $11.21 billion.
eMarketer predicts a “record-setting pace for ad spending growth worldwide” in 2021 due to pent-up demand for traditional advertising, as well as exploding growth in ecommerce-related ad spending and social media advertising.
Want to be a part of 2021’s banner year? Contact SMI today to find out how to advertise on radio and podcasts.