Radio Tops Share of Ear, but Podcasting & Streaming Close In

Written By

Liz Iversen

Published On

Thursday, Dec 10
old fashioned radio

2020 has altered media consumption habits, but one thing remains constant: Americans spend more time with broadcast radio than any other audio medium.

Edison Research’s latest Share of Ear study shows that among those aged 13 and older, 42% of time spent listening to audio was spent with AM/FM radio, according to Inside Radio.

Podcasting held 6% of time spent with audio in the third quarter, up from 5% in Q2 and triple what it was in 2014 when Edison’s first Share of Ear study was conducted. 

Streaming audio also rose one point to reach 18% in the third quarter.

While AM/FM radio listenership remains strong, podcasting and streaming audio are closing the gap. If you’re interested in hearing your brand on any of these channels, each with its various strengths, Strategic Media, Inc. can help

Contact us today to get your brand’s commercial on AM/FM radio, satellite, or podcast.

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