Talk Radio Legend Rush Limbaugh Dies after Battle with Cancer

Written By

Liz Iversen

Published On

Thursday, Feb 18
Radio host Rush Limbaugh appearing exclusively live via satellite to the Marriott Ballroom audience at CPAC.

“Rush Limbaugh” by Gage Skidmore

Conservative talk radio host Rush Limbaugh has died at age 70 after battling stage 4 lung cancer. 

Limbaugh was widely credited with reviving AM radio. For over 30 years, “The Rush Limbaugh Show” was a radio mainstay, reaching 15 million unique weekly listeners in 2019. 

According to Inside Radio, “Limbaugh’s conservative ideology may have served as talking points for the Republican Party but it was his showmanship, entertaining style and mastery of the radio medium that made him broadcast radio’s most successful talk show host.”

Limbaugh’s vast listenership was apparent at Strategic Media, Inc. from the agency’s early days over 20 years ago. SMI CEO Jeff Small reminisced, “When I started SMI it was a big deal when our clients bought a spot on Rush because of the impact it would have on their call centers. One of our clients had their center in South Portland, so on occasion we’d drive over to watch—listen rather—to the room light up. Literally hundreds and hundreds of calls would spike into the center from the ad dropping in his (Rush Limbaugh) show.” 

In addition to call centers, today, many more leads can be captured by driving listeners to text or a URL. But through the years, Rush Limbaugh evinced the strength of radio marketing despite polarizing views.  

Subscribe to our posts

Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!