In addition to the travel sector, other product categories are upping their podcast spend. The retail industry saw a 74% in podcast ad spend in May compared to April, and consumer electronics was up 47%.
Podcasts are impressive for their effectiveness across an array of products and services. The biggest advertiser during May was the online mental health service provider BetterHelp, which claimed the top slot for nine consecutive months. In second place was HelloFresh, followed by ZipRecruiter, Amazon, and GEICO.
Want to hear your brand on a medium trusted by top advertisers in multiple categories for its excellent ROI? Contact SMI today to find out more about how to advertise on podcasts and to learn about our competitive podcast advertising rates.