U.S. ad revenues from podcasts reached a record $314 million in 2017, an 86% rise over $169 million in 2016
Posted on: June 25, 2018
The Interactive Advertising Bureau (IAB) and PwC US, who conducted the research, predict that podcast advertising revenues will hit $659 million by 2020, more than doubling the 2017 total. Such strong numbers reveal that podcasts are a powerful tool for engaging audiences.
Ads read by hosts were cited as the preferred ad type, making up more than 2/3 of podcast ads in 2017. Direct response ads made up the majority of ad campaigns, followed by brand awareness ads.
Strategic Media, Inc., focuses on direct response and brand awareness through the use of both produced spots and live podcast advertising. Contact SMI today for more information on how podcast advertising can work for your product.