What’s in store for audio advertising in 2022? Inside Radio asked industry leaders to talk about the trends they predict for the new year. Here are some key highlights.
A Great Year for Radio
Ginny Morris, CEO at Hubbard Radio, expects 2022 to be a great year for radio. “2021 got us much closer to 2019 billing levels and we hope to complete that journey in 2022,” she said.
Increased Sportsbook Advertising
Christine Travaglini, President of rep firm Katz Radio Group, believes sportsbook advertising will continue in 2022 as more states legalize online gambling. “Big brands understand that they need advertising to attract new customers and hold onto existing customers in a very competitive space,” she said.
A Rise in Advertising across a Variety of Industries
Experts predict recruitment, home improvement, real estate, entertainment and events, travel, financial, tech and telecom, healthcare, and the service industry are among the industries that will see an increase in advertising in 2022.
Brian Benedik, Chief Revenue Officer at Audacy, expects to see more personalization of audio content in 2022. “With more control comes more user engagement,” he said.
Increased Awareness of Audio’s Value
According to Inside Radio, “Audio also stands to gain as advertisers look for alternative ways to target as tracking cookies are phased out.”
Advertisers who invest in audio will “see the value of audio’s reach, scale, and efficiencies – and the fact that radio delivers incremental reach and fuels the effectiveness of other media,” Travaglini said.
Are you ready to advertise on the audio in 2022? To hear your brand on radio or podcasts, contact SMI today.