We’ve all heard it—the monotone radio spot voiced by the company’s founder. And if you’re the average adult who listens to over 12 hours of radio per week, you’ve probably heard it over… and over… and over.
The goal of direct response advertising is to motivate consumers to act. Metrics like cost per lead and cost per acquisition measure the effectiveness of an ad at achieving that goal.
In 2019, the podcast boom continues.
The Interactive Advertising Bureau (IAB) and PwC US, who conducted the research, predict that podcast advertising revenues will hit $659 million by 2020, more than doubling the 2017 total.
The front page of the August 24th WSJ states “Ad Industry Woes Deepen” .
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