How Cognitive Science Can Improve Your Advertising
What can cognitive science tell us about creating effective direct response radio ads? A lot, according to Indiana University’s Dr. Rob Potter. On the Nielsen Audio Podcast, Dr. Potter explains that understanding how the brain reacts to sound can help advertisers create more effective messaging.
According to Dr. Potter’s research, there are two types of attention: Read More
In an article published last week, entitled “Talk Radio’s Advertising Problem,” the Wall Street Journal stated that, “There are plenty of people listening to talk radio. But over the past three years, it has become increasingly difficult to make money off it.” This was a surprise to me (and I’m sure to many of the Strategic Media clientele).
I’m a sales guy.
As the person who is tapped with convincing you to use Strategic Media over other radio agencies, it’s a pretty safe bet that there will be some element of my pitching you in this article. The bulk of it, though, is a “public service announcement” for those who are currently advertising on the radio or who are considering it. (And I promise to warn you before I get to the pitch part.)
Radio advertising just got an infusion of “awesome.”
When Nielsen acquired Arbitron in the fall of last year, it made sense. Nielsen’s global capabilities and scale would combine with Arbitron’s unique radio measurement and listening information to form a marketing research juggernaut. But few knew just how positive the impact would be for marketers.