Podcasts are a rapidly expanding medium offering exciting opportunities for audio advertisers. Thinking of advertising on a podcast but not sure you’re ready to make the leap? Strategic Media, Inc. manages millions of dollars in podcast ad spend annually. Here are some things we have learned over the years that may help inform your decision to pursue a new medium.
Podcast demographics Read More
In an article published last week, entitled “Talk Radio’s Advertising Problem,” the Wall Street Journal stated that, “There are plenty of people listening to talk radio. But over the past three years, it has become increasingly difficult to make money off it.” This was a surprise to me (and I’m sure to many of the Strategic Media clientele).