How Cognitive Science Can Improve Your Advertising
What can cognitive science tell us about creating effective direct response radio ads? A lot, according to Indiana University’s Dr. Rob Potter. On the Nielsen Audio Podcast, Dr. Potter explains that understanding how the brain reacts to sound can help advertisers create more effective messaging.
According to Dr. Potter’s research, there are two types of attention: Read More
A couple of weeks ago, AdAge published an expose entitled ‘Media-Agency Kickbacks. Yes, They're Real.’ In it, reporter Alexandra Bruell does an excellent job of shining a light on “Secret Rebates, Sketchy Services and Offshore Deals.”