Last week, my colleagues and I attended the PDMI West conference in San Diego.
The Performance-Driven Marketing Institute (PDMI) leads the performance-driven and direct-to-consumer marketing world—through networking, education, advocacy, and marketing. Read More
A couple of weeks ago, AdAge published an expose entitled ‘Media-Agency Kickbacks. Yes, They're Real.’ In it, reporter Alexandra Bruell does an excellent job of shining a light on “Secret Rebates, Sketchy Services and Offshore Deals.”
In an article published last week, entitled “Talk Radio’s Advertising Problem,” the Wall Street Journal stated that, “There are plenty of people listening to talk radio. But over the past three years, it has become increasingly difficult to make money off it.” This was a surprise to me (and I’m sure to many of the Strategic Media clientele).