Radio once again proves that despite the latest streaming app, social media site or broadcast delivery, America is still hooked on radio! Why? Numbers don’t lie, and the numbers just released by Nielsen make it clear: "Radio, once again, is the nation's top reach medium." Here are 5 reasons why.
A couple of weeks ago, AdAge published an expose entitled ‘Media-Agency Kickbacks. Yes, They're Real.’ In it, reporter Alexandra Bruell does an excellent job of shining a light on “Secret Rebates, Sketchy Services and Offshore Deals.”