The New Year is a time to reevaluate everything—and for advertisers, this includes taking an in-depth look at your marketing strategy and reevaluating your campaign goals. If you want your advertising to get measurable results in 2020, these three resolutions will help maximize your media performance in the New Year. Read More
Audio consumption keeps growing, and a very cool technology is going to provide yet another avenue for increased terrestrial radio listenership. NextRadio, an app that enables over-the-air listening to local FM radio on smartphones, is getting very positive reactions from test-users.
Radio advertising just got an infusion of “awesome.”
When Nielsen acquired Arbitron in the fall of last year, it made sense. Nielsen’s global capabilities and scale would combine with Arbitron’s unique radio measurement and listening information to form a marketing research juggernaut. But few knew just how positive the impact would be for marketers.