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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”

— Andrea Gonzalez, Skylight Frame

AM/FM Radio Ads Boost App Downloads

AM/FM Radio Ads Boost App Downloads

In an effort to increase app downloads, Audacy recently launched a multi-media audio campaign across broadcast radio, digital streaming platforms, and podcasts. The...

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Great Radio Ads Say More With Less

Great Radio Ads Say More With Less

Want a more effective audio ad? When it comes to word count, less is more. A study of more than 10,000 audio ads by UK media analytics firm Colourtext found that the...

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Jingle Bells, Christmas Sells

Jingle Bells, Christmas Sells

’Tis the season for holiday cheer, and radio stations across the country are ready. Some stations, including “94.5 Prime FM” in Salina, KS, and “Mix 94.5” WMXL in...

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Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!