Podcasts are exploding in popularity. In October 2018, Americans downloaded and streamed over 550 million podcasts. With the fast growth of this digital audio segment comes big opportunity for advertisers to reach highly engaged, highly targeted audiences in a profitable new marketing channel.
THE PODCAST OPPORTUNITY:
- 112 million people age 12+ have listened to a podcast
- More than 67 million people listen to a podcast every month
- 42 million people listen to a podcast every week
- 61% of podcast listeners have purchased a product or service after hearing a podcast ad
- 70% of podcast listeners use ad blockers online, meaning advertisers can’t reach them through other digital marketing channels.
- Podcast ad spending has grown 674% since 2015
Podcast listeners are a desirable audience for advertisers because they deliberately seek out and download the content, making them more actively engaged in what they’re hearing. The podcast landscape offers programming on virtually every subject available, allowing advertisers to effectively align their products and services with content that appeals to their target customers.
You may be new to podcast advertising, and not sure where to place ads and how to best leverage your budget. Or you may already be advertising on podcasts and are looking to optimize your ads and ad dollars. Either way, SMI can put a targeted, trackable, results-driven plan together for you and help you reach your business goals. We have industry-leading expertise in buying and scaling podcast media. And we also work directly with podcast hosts and talent to deliver effective, engaging messaging for your brand.
The amount of podcast media we secured for our clients increased by 400% in 2018 alone. We have the media relationships and expertise to put your product ads in the ears of hundreds of thousands active podcast listeners.