Strategic Media earned the opportunity to place podcast media with a long-term radio client in 2018. At the time, they were seeing success with radio but had used other agencies to buy their podcast media.
The product for promotion was custom business cards; the same promotion that had sustained a successful radio campaign for years.
Their goals were as follows:
- Continue to grow their customer base, appealing to both new and existing customers
- Achieve an efficient Customer Acquisition Cost
Media & Creative History
This is a large company, who already had significant brand awareness. Since SMI had already been creating the radio campaign for this company, the transition to podcast was seamless.