How to Measure Podcast Ad Success
Digital tracking is an everchanging space that requires data validity to help businesses properly monitor their campaigns. At Strategic Media Inc. we recommend the Podscribe Pixel to increase attribution and close gaps in conversion/action visibility.
Why We Recommend the Podscribe Pixel
The Podscribe Pixel provides digital tracking for podcast campaigns, so advertisers have visibility into how many listeners visit their website and/or complete an action.
Because many podcast listeners go straight to Google and search the brand instead of using the call-to-action, our team recommends the Podscribe Pixel as an added source of attribution to close this gap in visibility.
Download our free whitepaper to learn more.
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Our direct response model is based on tracking every lead with clear, concise data. Data transparency and open communication offer our clients a precise look at how their ad dollars are working for them, and we don’t consider ourselves successful until our clients reach their goals.
