How to Measure Podcast Ad Success

Digital tracking is an everchanging space that requires data validity to help businesses properly monitor their campaigns. At Strategic Media Inc. we recommend the Podsights Pixel to increase attribution and close gaps in conversion/action visibility.

 

Why We Recommend the Podsights Pixel

The Podsights Pixel provides digital tracking for podcast campaigns, so advertisers have visibility into how many listeners visit their website and/or complete an action.

Because many podcast listeners go straight to Google and search the brand instead of using the call-to-action, our team recommends the Podsights Pixel as an added source of attribution to close this gap in visibility.

Download our free whitepaper to learn more.

HOW TO MEASURE PODCAST AD SUCCESS

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Our direct response model is based on tracking every lead with clear, concise data. Data transparency and open communication offer our clients a precise look at how their ad dollars are working for them, and we don’t consider ourselves successful until our clients reach their goals.