Our media team has more than 100 cumulative years of experience. Ongoing research and development of negotiation skills is a part of our agency’s success, allowing team members to plan and deliver the best possible prices to our clients. Each buyer is an expert in the radio media landscape. Their industry knowledge ensures they know if a particular media owner is likely to offer the best short-term deals. Longer-term relationships also mean that they get offered premium opportunities. In addition, our media buyers understand the evolution of the radio business; this means knowing when a new audio technology or platform has reached a critical level of penetration of a target market and will be of benefit to a particular client.
Given our understanding of the nuances of the radio marketplace, we never use a cookie-cutter media buying approach. Instead, every media buy is specifically tailored to each individual campaign and the needs of our clients. We’ll never waste your money on stations that don’t perform, and all media decisions are rationalized with hard data to support schedules purchased. We will never rope you into a monthly purchase commitment; typically, ours is a week-to-week model, allowing for the most profitable decisions for your company.
SMI has proven reach with local, national and satellite channels.
- Our company is built on the relationships we’ve built with local and national outlets.
- We work very closely with SiriusXM and all of their commercial channels.
- Streaming and web-based radio (i.e. Pandora & Spotify) allows us to target specific geographies with great results.