The National Leader in Audio Advertising
We are the nation’s leading experts in audio advertising. Unlike multimedia agencies that work primarily in TV, digital or print, our exclusive focus on audio means our expertise pervades every facet of the medium, from media buying to creative to data analysis.
Years in Business
Audio Ads Created
We not only know how to create dynamic, effective audio advertising for your business, we know exactly how to place it so that it reaches your target audience at the right times for the lowest cost and optimum profit potential.
Having a singular focus on audio advertising gives us real advantages.
- Strategic Media Inc. has a pulse on everything audio.
- Over 100 years of experience in the audio industry incorporating local, national, satellite and streaming solutions.
- Strategies are developed with the understanding of all facets of the client’s business including target demographics, geographic considerations as well as short and long-term client goals.
- We capitalize on our long-term industry relationships and reputation to achieve the most aggressive rates for our clients.
- In collaboration with our Analytics Team, we are constantly evaluating and assessing results in order to react to and pivot as a result of current campaign performance.
- The buying team has a firm understanding of industry long and short term trends that allow for proactive strategies to be employed for our campaigns.
- Expert production of your ad campaign, including writing, voiceover talent selection, recording, sound design, and editing.
- Creative collaboration with clients ensures spot-on messaging and brand tone.
- Extensive research into your brand’s previous radio spots, online ads, TV ads, print ads, email communications, and other promotional materials preserves and expands on what’s already working for you.
- Evaluation of competitor messaging to carve your niche in the market.
- Systematic creative testing and in-depth creative analysis ensure optimization of messaging.
We know that the consumer experience is not linear in today’s multimedia environment, especially for Audio advertising. SMI has data-driven solutions in place to measure top, middle and bottom of funnel response for our Clients. We work with various tracking solutions and third-party partners to measure both the directly attributable and broadly attributable impact of advertising and employ multi-touch attribution (MTA) models when appropriate for our Clients. Learn more
On every channel
- Reach target demo through national, regional or local market strategies with highly discounted rates achieved by leveraging our longevity and reputation in the industry coupled with our diverse portfolio of clients.
- Nielsen data, competitive insights and category history are used to determine the most effective allocation of budgets to ensure maximum advertising exposure.
- Utilize streaming platforms to reach the audience wherever they are listening whether in a car, on a computer, TV, smartphone or smart speaker.
- First party data allows us to target as broad or narrow of a demo as a campaign demands, from A25-54 to M35-64 or W18-35 as well as isolate to a defined market based strategy or a broader regional or national approach.
- Insights gained from creative testing as well as demographic performance guides our team to recommend the most effective media strategy across all channels.
- Your brand on the fastest growing audio medium with exponential growth year over year.
- Authentic endorsements combined with dedicated listeners generate strong response and brand awareness.
- With over 1 million different podcasts, scale is easily achieved through this medium.
- Personalized media selection is determine through demo, competitive insights, and strong history with hosts.
- Reach 34.9 million subscribers and 68.9 million listeners with over 50+ ad-supported channels across the News-Talk, Comedy, Sports and Entertainment formats.
- Targeted medium for reaching affluent audiences with 48% of listeners holding an Advance degree and with an average household income of $122,100.
- Reach an engaged (100% subscription) and growing audience with 80% of new vehicles being equipped with Sirius XM and a free trial.
Our direct response model is based on tracking every lead with clear, concise data. Data transparency and open communication offer our clients a precise look at how their ad dollars are working for them, and we don’t consider ourselves successful until our clients reach their goals.