Advertisers gained an average $6 return for every $1 spent with radio advertising
Radio is an offline media that online marketers are successfully leveraging for new customer acquisition.
Individuals listen to an average of 104 minutes daily in the U.S.
Radio allows you to very narrowly target your demo and/or geography. You can target a specific audience in a specific market, but you can also target a National audience with very low CPM’s
AM/FM Radio reaches 85% of all adults in a given week
Radio is personal. And that makes it powerful. Listenership to radio continues to rise year over year as people continue to build bonds with their local hosts forming loyal and dedicated consumers.