When it comes to direct to consumer advertising, strong creative shouldn’t just leave a lasting impression; it should propel its audience toward a purchase with a purposeful call to action.
A CTA tells the consumer what to do next, and why. They’ve heard the ad, they’re interested in the product or service, but why should they act now? Read More
A couple of weeks ago, AdAge published an expose entitled ‘Media-Agency Kickbacks. Yes, They're Real.’ In it, reporter Alexandra Bruell does an excellent job of shining a light on “Secret Rebates, Sketchy Services and Offshore Deals.”
Recently, I read an advertisement for a class that focused on the dangers of media buyers and media sellers playing for opposing teams. It caught my eye because I have long been aware that the stations with which we end up doing the most business are the ones whose reps understand the need for us to have the same primary goal.