Midroll has released their 2018 Podcast Listener Demographics Report, and the results align with years of data proving that—like its predecessor, radio—listeners engage with their chosen form of audio consumption.
Podcast listeners are loyal to their favorite podcasts. Eighty-one percent of podcast listeners say they sometimes or always pay attention to podcast ads, and 60% of listeners have bought something from a podcast ad. Read More
A couple of weeks ago, AdAge published an expose entitled ‘Media-Agency Kickbacks. Yes, They're Real.’ In it, reporter Alexandra Bruell does an excellent job of shining a light on “Secret Rebates, Sketchy Services and Offshore Deals.”
Recently, I read an advertisement for a class that focused on the dangers of media buyers and media sellers playing for opposing teams. It caught my eye because I have long been aware that the stations with which we end up doing the most business are the ones whose reps understand the need for us to have the same primary goal.