Last week, SMI’s Data & Analytics Team flew out to San Diego to attend what is widely regarded as “the best data event of the year” – Tableau Conference 2024....
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“SMI has been a great partner and helped us scale our audio advertising from zero to six figures! They provided insightful reports and data-driven recommendations. I would highly recommend them!”
— Andrea Gonzalez, Skylight Frame
IAB Upfront Conference: The Power of Podcasts Bringing SMI to NYC
IAB Upfront Conference: The Power of Podcasts Bringing SMI to NYCThis year’s Podcast Upfront Conference hosted by the Interactive Advertising Bureau will put the audio...
The Strategic Media Inc. Team is Growing!
As we watch the expansive reach of direct & brand response drive sales, new leads become new clients and new clients become SMI regulars. In keeping with our...
Give Your Brand a Voice: Creative
Give Your Brand a Voice: (Part 2) Creative Sends the Right MessageCultivating a brand voice with staying power takes a hearty combination of research, data, and testing...
Tableau Conference #Data24: SMI Heads to San Diego to Talk Numbers
The Best Data Event of The Year Success can be a surprisingly difficult metric to measure without the right visualization tools. That’s where Tableau comes in. Tableau...
Give Your Brand a Voice: Media Buying
Give Your Brand a Voice: (Part 1) Media Buying Keeps the Pulse on All Things AudioWhen it comes to audience targeting, nimbleness, and reach–the evidence is clear:...
Radio Makes The Deepest Link to Emotion, Study Finds
Direct Response advertising means exactly that; the creation and execution of sharply focused ads that elicit an immediate action. A successful branding campaign comes...
Why True Crime Podcasts Are Great for Advertisers
In a study of over 450 of the top podcasts, Pew Research found that True Crime tops the list when it comes to the biggest shows. Of the top podcasts examined, 24% were...
How to Reach B2B Decision-Makers with Audio
Research shows that only 5% of businesses are in-market for a product at any given time. So how can B2Bs market to other businesses effectively? The key, according to...
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Subscribe to our posts for the latest company and industry news including: Podcasts and Radio Listernship Insights, Creative Research, Audio Trends, Forecasts, and more!